"For a candidate like Mitt Romney, it's helpful to know that his supporters on Facebook tend to like the TV show "House," suggested Jordan Raynor, client director at Republican digital agency Engage. Earlier this month, the agency compiled lists for the GOP presidential candidates and President Barack Obama, showing the top non-politics related Facebook pages liked collectively by fans of each. Their analysis: the findings reflect a cultural divide.
As a result of such information, suggested Raynor, Romney's campaign might "take a closer look at running television ads during [House's] time slot, targeting Facebook ads to fans of House or targeting Twitter ads to followers of House. In theory, this targeting will increase conversions and ROI for the campaign."
The company used Wisdom, a Facebook social intelligence app, to build demographic profiles on Facebook users and determine which pages they liked.
Here's a look at the lists associated with fans of the final four GOP hopefuls, and Obama.
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Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
December 12, 2013
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