Top 10 Facebook Likes of Presidential Candidate Fans

  |  January 23, 2012 

"For a candidate like Mitt Romney, it's helpful to know that his supporters on Facebook tend to like the TV show "House," suggested Jordan Raynor, client director at Republican digital agency Engage. Earlier this month, the agency compiled lists for the GOP presidential candidates and President Barack Obama, showing the top non-politics related Facebook pages liked collectively by fans of each. Their analysis: the findings reflect a cultural divide.

As a result of such information, suggested Raynor, Romney's campaign might "take a closer look at running television ads during [House's] time slot, targeting Facebook ads to fans of House or targeting Twitter ads to followers of House. In theory, this targeting will increase conversions and ROI for the campaign."

The company used Wisdom, a Facebook social intelligence app, to build demographic profiles on Facebook users and determine which pages they liked.

Here's a look at the lists associated with fans of the final four GOP hopefuls, and Obama.

Barack Obama

  1. Michael Jackson
  2. Facebook
  3. YouTube
  4. Family Guy
  5. Bob Marley
  6. Lady Gaga
  7. Starbucks
  8. Eminem
  9. Will Smith
  10. Rihanna

Republicans

Newt Gingrich

  1. The Bible
  2. Facebook
  3. History
  4. Starbucks
  5. The Beatles
  6. Dave Ramsey
  7. Small Business Saturday
  8. Jesus Daily
  9. Chick-fil-A
  10. Jesus Christ

Ron Paul

  1. The Beatles
  2. Family Guy
  3. Johnny Cash
  4. Pink Floyd
  5. South Park
  6. Bob Marley
  7. The Office
  8. Facebook
  9. The Daily Show
  10. History

Mitt Romney

  1. Facebook
  2. The Bible
  3. Starbucks
  4. The Beatles
  5. Small Business Saturday
  6. Walmart
  7. Johnny Cash
  8. House
  9. Adam Sandler
  10. YouTube

Rick Santorum

  1. The Bible
  2. Facebook
  3. History
  4. Jesus Daily
  5. Starbucks
  6. Dave Ramsey
  7. Small Business Saturday
  8. Chick-fil-A
  9. Jon Voight
  10. Capitalism


Attend SES New York March 19-23 to learn the latest in social media marketing, integrated marketing, SEO, PPC, and more.

COMMENTSCommenting policy

ABOUT THE AUTHOR

Kate

Kate Kaye is a Senior Editor at ClickZ News. As a daily reporter and editor for the original news source, she covers beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

SES London
SES London

February 20-24, 2012

SES New York
SES New York

March 19-23, 2012

SES Shanghai
SES Shanghai

April 16-18, 2012

SES Toronto
SES Toronto

June 11-13, 2012

SES San Francisco
SES San Francisco

August 13-17, 2012

WEBINARSwebcast

Content Syndication and SEO - Get More Lift

February 23, 2012

1:00pm EST / 10:00am PST

Content Creation: Plan It, Spec It, Get It Written!

March 6, 2012

1:00pm EST / 1:00am PST

WHITE PAPERS whitepaper

CLICKZ TOPICS

 

0