Top 10 Facebook Likes of Presidential Candidate Fans

  |  January 23, 2012   |  Comments

Ron Paul is the only GOP candidate whose fans collectively don't count The Bible in their top non-political Facebook page likes.

"For a candidate like Mitt Romney, it's helpful to know that his supporters on Facebook tend to like the TV show "House," suggested Jordan Raynor, client director at Republican digital agency Engage. Earlier this month, the agency compiled lists for the GOP presidential candidates and President Barack Obama, showing the top non-politics related Facebook pages liked collectively by fans of each. Their analysis: the findings reflect a cultural divide.

As a result of such information, suggested Raynor, Romney's campaign might "take a closer look at running television ads during [House's] time slot, targeting Facebook ads to fans of House or targeting Twitter ads to followers of House. In theory, this targeting will increase conversions and ROI for the campaign."

The company used Wisdom, a Facebook social intelligence app, to build demographic profiles on Facebook users and determine which pages they liked.

Here's a look at the lists associated with fans of the final four GOP hopefuls, and Obama.

Barack Obama

  1. Michael Jackson
  2. Facebook
  3. YouTube
  4. Family Guy
  5. Bob Marley
  6. Lady Gaga
  7. Starbucks
  8. Eminem
  9. Will Smith
  10. Rihanna

Republicans

Newt Gingrich

  1. The Bible
  2. Facebook
  3. History
  4. Starbucks
  5. The Beatles
  6. Dave Ramsey
  7. Small Business Saturday
  8. Jesus Daily
  9. Chick-fil-A
  10. Jesus Christ

Ron Paul

  1. The Beatles
  2. Family Guy
  3. Johnny Cash
  4. Pink Floyd
  5. South Park
  6. Bob Marley
  7. The Office
  8. Facebook
  9. The Daily Show
  10. History

Mitt Romney

  1. Facebook
  2. The Bible
  3. Starbucks
  4. The Beatles
  5. Small Business Saturday
  6. Walmart
  7. Johnny Cash
  8. House
  9. Adam Sandler
  10. YouTube

Rick Santorum

  1. The Bible
  2. Facebook
  3. History
  4. Jesus Daily
  5. Starbucks
  6. Dave Ramsey
  7. Small Business Saturday
  8. Chick-fil-A
  9. Jon Voight
  10. Capitalism

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ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

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