wwe-rumble

WWE Thrashes Together an Ad Net

  |  January 25, 2012   |  Comments

Pools ad space from Professional Bull Riding, Weekly World News, and other sites.

wwe-rumbleWorld Wrestling Entertainment is pitching a new vertical ad network reaching U.S. males with… simple tastes. The offering consists of WWE.com and sites like Professional Bull Riding, Weekly World News, Maxim, and Major League Gaming. Taken together the sites reach 18 million unique visitors - most of them young and male.  

At first only the WWE sales team will sell into the network, which has been dubbed WWE Digital Properties. Andrew Judelson, EVP at Stamford, CT-based WWE, said other publishers may bring ad opportunities on a case-by-case basis, "so as long as they do not conflict with our efforts."

WWE began selling the network to advertisers in late Q4 2011, beginning with Weekly World News. WWN CEO Neil McGinness says the arrangement has already delivered a boost to the tabloid news brand, which ceased print publication in 2007. It's now online only.

"It's great to be working with the seasoned ad professionals at WWE who have deep relationships within the advertising universe. We are already seeing great progress since launch and expect a great year," McGinness said in a statement.

WWE has seen a steady rise in traffic and revenue from its digital initiatives, including social media, e-commerce, and display ad sales. It says the number of "likes" on its 103 Facebook pages is close to 50 million. And its flagship Facebook page, WWE, has 7.3 million fans, making it the No. 3 most liked sports brand page (behind the NBA and Ultimate Fighting Championship), according to Fanpagelist.com.

WWE aims to rep more sites in the coming year.

Tags:

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Resources

Jobs