wwe-rumble

WWE Thrashes Together an Ad Net

  |  January 25, 2012   |  Comments

Pools ad space from Professional Bull Riding, Weekly World News, and other sites.

wwe-rumbleWorld Wrestling Entertainment is pitching a new vertical ad network reaching U.S. males with… simple tastes. The offering consists of WWE.com and sites like Professional Bull Riding, Weekly World News, Maxim, and Major League Gaming. Taken together the sites reach 18 million unique visitors - most of them young and male.  

At first only the WWE sales team will sell into the network, which has been dubbed WWE Digital Properties. Andrew Judelson, EVP at Stamford, CT-based WWE, said other publishers may bring ad opportunities on a case-by-case basis, "so as long as they do not conflict with our efforts."

WWE began selling the network to advertisers in late Q4 2011, beginning with Weekly World News. WWN CEO Neil McGinness says the arrangement has already delivered a boost to the tabloid news brand, which ceased print publication in 2007. It's now online only.

"It's great to be working with the seasoned ad professionals at WWE who have deep relationships within the advertising universe. We are already seeing great progress since launch and expect a great year," McGinness said in a statement.

WWE has seen a steady rise in traffic and revenue from its digital initiatives, including social media, e-commerce, and display ad sales. It says the number of "likes" on its 103 Facebook pages is close to 50 million. And its flagship Facebook page, WWE, has 7.3 million fans, making it the No. 3 most liked sports brand page (behind the NBA and Ultimate Fighting Championship), according to Fanpagelist.com.

WWE aims to rep more sites in the coming year.

Tags:

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...