Top 20 U.S. Web Properties: Google Surges Past Yahoo

Anna Maria Virzi | January 25, 2012 | 0 comments

Google sites had the largest audience of all Web properties in the United States during the last seven months of 2011, surpassing Yahoo and Microsoft sites, according to comScore Media Metrix.

A review of the monthly comScore reports shows that Yahoo sites ranked No. 1 from January through May 2011. And Microsoft sites fluctuated between No. 2 and No. 3 throughout the 2011 calendar year.

Of the top 20 U.S. Web properties for December 2011, two websites made big gains compared to December 2010: Amazon (up 26 percent) and Federated Media (up 85 percent). Three properties ranked in the top 20 during December 2010 saw their rankings dip 12 months later: Fox Interactive, Comcast, and Answers.com.

Top 20 U.S. Properties, as of December 2011

December 2011 vs. December 2010
Source: comScore Media Metrix
Audience: All Persons Ages 2+ at U.S. home/work locations

Property	Dec-2010	Dec-2011	% Change
Total Unique Visitors (000)
Total Internet : Total audience	211,860	220,439	4
Google sites	179,252	187,138	4
Microsoft sites	176,963	177,296	0
Yahoo sites	181,219	176,485	-3
Facebook.com	153,886	162,486	6
Amazon sites	91,120	114,732	26
AOL	111,938	107,076	-4
Ask Network	94,353	89,168	-5
Glam Media	87,751	86,616	-1
Turner Digital	87,721	88,253	1
Wikimedia Foundation sites	77,753	83,010	7
Apple	75,090	83,006	11
Viacom Digital	84,456	80,368	-5
CBS Interactive	86,013	78,588	-9
New York Times Digital	69,657	76,493	10
eBay	70,436	74,500	6
Federated Media Publishing	39,089	72,172	85
Vevo	60,293	62,473	4
Demand Media	67,274	57,107	-15
Walmart	51,375	55,786	9
The Weather Channel	N/A	54,365	N/A

Amazon's ascent came in a year when the e-commerce site released the Kindle Fire, a device that can access movies, TV shows, and music in addition to books, magazines, and newspapers.

At Federated Media, CEO Deanna Brown is aiming to make the company a top five media company in 2012. She said the company's acquisition of Foodbuzz and BigTent lifestyle properties contributed to the increase in 2011. "Unfortunately comScore does not measure/give us credit for the long tail sites that we work with as a result of our late 2011 acquisition of Lijit Networks - which serves more than 125K publishers," she said in an email interview.

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ABOUT THE AUTHOR

Anna Maria Virzi, ClickZ's executive editor, is a journalist who's covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline magazine and has worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.