Home  › Social › Social Commerce

Facebook-Based Loyalty Program to be Tested by Major Chains

  |  January 25, 2012   |  Comments

Taco Bell, Dunkin' Donuts, Quiznos, and Red Robin give Plink a whirl.

Taco Bell, Dunkin' Donuts, Quiznos, and Red Robin want to see if consumers' love of social gaming can be converted into commerce at their stores nationwide. They've penned deals with Plink, a loyalty marketing start-up that's set to announce its quick-serve brand test partners on Thursday. It's pretty simple: the more Plink users spend at the restaurants, the more Facebook Credits they'll earn to play games like FarmVille, CityVille, and The Sims.

Consumers can register their credit or debit card at Plink.com to get started. When they pay with the card at Taco Bell, Dunkin Donuts, Quiznos, or Red Robin restaurant, they'll earn Facebook Credits that can be used to purchase virtual goods on Facebook games.

Peter Vogel, Plink co-founder, told ClickZ News on Wednesday that his firm will target Facebook ads at people who have "liked" the brands on the social site. He said his Denver-based company will also appear in a variety of Facebook games via paid promos to help establish traction for its loyalty program.

Vogel said Plink will get a cut of the food sale when it drives consumers into Taco Bell, Dunkin Donuts, Quiznos, or Red Robin. "Retail brands see Facebook and social gaming as huge opportunities that continue to grow," he explained. "This is an easy risk-free way for them to kind of dip their toe in the water and try to drive some foot traffic."

ClickZ Live New York Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • SEM & Product Listing Ads (PLA) Manager
      SEM & Product Listing Ads (PLA) Manager (Zappos.com) - Las VegasZappos IP, Inc. is looking for a SEM & Product Listing Ads (PLA) Manager! Why...
    • Senior Product Listing Ads (PLA) Coordinator
      Senior Product Listing Ads (PLA) Coordinator (Zappos.com) - Las VegasZappos IP, Inc. is looking for a Senior Product Listing Ads (PLA) Coordinator...
    • Sales Planner
      Sales Planner (Verve) - Los AngelesJob Information:   Planners at Verve are responsible for supporting all of the ad sales team’s pre...