Home  › Media › Video
luck-hbo

HBO Offers 'Luck' Episode a Week Early Via 'Go' Service

  |  January 26, 2012   |  Comments

Buzz-building move enables HBO Go users to see show's second episode a week early.

luck-hboAs the first episode of HBO race track drama "Luck" premieres on Sunday, January 29, the network will make the second episode available on its HBO Go platform. Go offers instant access to HBO content via desktop and mobile devices.

The buzz-building move enables HBO Go users to see Luck’s second episode up to a week earlier than its air date, building awareness for the show and the Go platform. "We’re helping viewers become further immersed into the series," an HBO rep said.

This isn’t the first time HBO has made content available early on the platform. Last May, for example, it made an unaired episode of Game of Thrones available to HBO Go users.

HBO Go has more than 1,400 shows and movies, including Boardwalk Empire, True Blood, The Sopranos, Sex and the City and Deadwood. Launched in May 2011, it has been downloaded more than 5.5 million times.

The app's available on iOS and Android devices, as well as platforms like Roku. It's free to HBO subscribers through certain TV providers.

 

Tags:

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Lisa Lacy

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs