Home  › Media › Video
luck-hbo

HBO Offers 'Luck' Episode a Week Early Via 'Go' Service

  |  January 26, 2012   |  Comments

Buzz-building move enables HBO Go users to see show's second episode a week early.

luck-hboAs the first episode of HBO race track drama "Luck" premieres on Sunday, January 29, the network will make the second episode available on its HBO Go platform. Go offers instant access to HBO content via desktop and mobile devices.

The buzz-building move enables HBO Go users to see Luck’s second episode up to a week earlier than its air date, building awareness for the show and the Go platform. "We’re helping viewers become further immersed into the series," an HBO rep said.

This isn’t the first time HBO has made content available early on the platform. Last May, for example, it made an unaired episode of Game of Thrones available to HBO Go users.

HBO Go has more than 1,400 shows and movies, including Boardwalk Empire, True Blood, The Sopranos, Sex and the City and Deadwood. Launched in May 2011, it has been downloaded more than 5.5 million times.

The app's available on iOS and Android devices, as well as platforms like Roku. It's free to HBO subscribers through certain TV providers.

 

Tags:

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Lisa Lacy

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...