Buzz-building move enables HBO Go users to see show's second episode a week early.
As the first episode of HBO race track drama "Luck" premieres on Sunday, January 29, the network will make the second episode available on its HBO Go platform. Go offers instant access to HBO content via desktop and mobile devices.
The buzz-building move enables HBO Go users to see Luck’s second episode up to a week earlier than its air date, building awareness for the show and the Go platform. "We’re helping viewers become further immersed into the series," an HBO rep said.
This isn’t the first time HBO has made content available early on the platform. Last May, for example, it made an unaired episode of Game of Thrones available to HBO Go users.
HBO Go has more than 1,400 shows and movies, including Boardwalk Empire, True Blood, The Sopranos, Sex and the City and Deadwood. Launched in May 2011, it has been downloaded more than 5.5 million times.
The app's available on iOS and Android devices, as well as platforms like Roku. It's free to HBO subscribers through certain TV providers.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT