Home  › Social › Social Media
nba-basketball

NBA TV Lets Facebook and Yahoo Users Pick Primetime Games

  |  January 31, 2012   |  Comments

Fans vote on five games, winning selection gets an 8 p.m. slot.


NBA TV, the official cable channel of the National Basketball Association, is letting Facebook and Yahoo viewers help decide what game is broadcast in the primetime slot for one night per week. In previous years, the channel posted a poll only at NBA.com to facilitate the idea, but has broadened the effort to the highly trafficked sites.

Voting is up 147 percent so far this year, a rep for Turner Sports, which operates NBA TV, tells ClickZ News. Fan engagement may be helping NBA TV's ratings, which are up "across the board" compared to 2011, the rep said.  

In the marketing program's fifth installation this season, fans have selected the Denver vs. Memphis contest for Jan. 31 from a total of five game options. Dubbed "Fan Night," the initiative runs all season.

NBA TV is consistently pushing "Fan Night" with its social media accounts. The pro basketball channel's Facebook page has 297,000 fans/likes, while it's built up 111,000 followers on Twitter.

Additionally, NBA TV has partnered with GetGlue, inviting viewers to record "TV check-ins" on the mobile app. For Chicago vs. Indiana on Jan. 24, nearly 24,000 people checked in via the channel's "Fan Night" GetGlue page.

Here's a recent Facebook post featuring the second-screen initiative:

Are you ready for #FANNIGHT on NBA TV?! Tune in now for the Cavs vs. Heat game! See Kyrie in action vs. LeBron James! Don't forget to check in!

Tags:

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Creative Project Manager
      Creative Project Manager (Agora Inc. ) - BaltimoreThe Creative Project Manager of PubSVS will work directly with the IRIS team and will be responsible...
    • Digital Marketing Associate
      Digital Marketing Associate (Connections Media) - Washington, DCConnections Media, LLC, a Washington, DC-based digital agency providing strategy...
    • Digital Marketing Specialist
      Digital Marketing Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead...