Fans vote on five games, winning selection gets an 8 p.m. slot.
NBA TV, the official cable channel of the National Basketball Association, is letting Facebook and Yahoo viewers help decide what game is broadcast in the primetime slot for one night per week. In previous years, the channel posted a poll only at NBA.com to facilitate the idea, but has broadened the effort to the highly trafficked sites.
Voting is up 147 percent so far this year, a rep for Turner Sports, which operates NBA TV, tells ClickZ News. Fan engagement may be helping NBA TV's ratings, which are up "across the board" compared to 2011, the rep said.
In the marketing program's fifth installation this season, fans have selected the Denver vs. Memphis contest for Jan. 31 from a total of five game options. Dubbed "Fan Night," the initiative runs all season.
Additionally, NBA TV has partnered with GetGlue, inviting viewers to record "TV check-ins" on the mobile app. For Chicago vs. Indiana on Jan. 24, nearly 24,000 people checked in via the channel's "Fan Night" GetGlue page.
Here's a recent Facebook post featuring the second-screen initiative:
Are you ready for #FANNIGHT on NBA TV?! Tune in now for the Cavs vs. Heat game! See Kyrie in action vs. LeBron James! Don't forget to check in!
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Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
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