Ad firm denies involvement in "like" posting scam
Facebook has filed a lawsuit against a company it has accused of scamming the social network's users by tricking them into unintentionally clicking the "like" button on the site.
The company is joining forces with the Washington State Attorney's office to file a suit which claims that Adscend Media has been operating a "like-jacking" scam in order to generate traffic for its clients.
According to the claim, Adscend tricked users into activating the Facebook "like" feature by requiring a click on the "like" button to view content or by hiding a button underneath another graphic.
Users are then taken to sites which ask for survey participation or subscription to premium services in order to view content.
By tricking users into activating the "like" feature, the pages could then be spread via the Facebook wall and news feed systems.
"We don't 'like' schemes that illegally trick Facebook users into giving up personal information or paying for unwanted subscription services through spam," said Washington State attorney general Rob McKenna.
"We applaud Facebook for devoting significant technical and legal resources to finding and stopping scams as soon as possible, and often before they even start."
Meanwhile, Adscend media has denied the claims. The company said in a posted statement that it would be conducting an internal investigation to find whether any of its affiliates had participating in clickjacking scams.
"If our investigation determines that any affiliate(s) engaged in this improper activity, Adscend will administer its long-standing company policy and immediately terminate the affiliate(s) responsible for these actions, as we have in the past when our internal mechanism has made such discoveries," the company said.
"Adscend Media does not tolerate affiliates that violate the law or Adscend's policies."
The case comes as Facebook looks set to finally file its initial public offering (IPO), which could value the firm as highly as $100bn.
This article was originally published on V3.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Shaun Nichols is the US correspondent for V3.co.uk. He has been with the company since 2006, originally joining as a news intern at the site's San Francisco offices.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT