Ad firm denies involvement in "like" posting scam
Facebook has filed a lawsuit against a company it has accused of scamming the social network's users by tricking them into unintentionally clicking the "like" button on the site.
The company is joining forces with the Washington State Attorney's office to file a suit which claims that Adscend Media has been operating a "like-jacking" scam in order to generate traffic for its clients.
According to the claim, Adscend tricked users into activating the Facebook "like" feature by requiring a click on the "like" button to view content or by hiding a button underneath another graphic.
Users are then taken to sites which ask for survey participation or subscription to premium services in order to view content.
By tricking users into activating the "like" feature, the pages could then be spread via the Facebook wall and news feed systems.
"We don't 'like' schemes that illegally trick Facebook users into giving up personal information or paying for unwanted subscription services through spam," said Washington State attorney general Rob McKenna.
"We applaud Facebook for devoting significant technical and legal resources to finding and stopping scams as soon as possible, and often before they even start."
Meanwhile, Adscend media has denied the claims. The company said in a posted statement that it would be conducting an internal investigation to find whether any of its affiliates had participating in clickjacking scams.
"If our investigation determines that any affiliate(s) engaged in this improper activity, Adscend will administer its long-standing company policy and immediately terminate the affiliate(s) responsible for these actions, as we have in the past when our internal mechanism has made such discoveries," the company said.
"Adscend Media does not tolerate affiliates that violate the law or Adscend's policies."
The case comes as Facebook looks set to finally file its initial public offering (IPO), which could value the firm as highly as $100bn.
This article was originally published on V3.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Shaun Nichols is the US correspondent for V3.co.uk. He has been with the company since 2006, originally joining as a news intern at the site's San Francisco offices.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.