Home  › Social › Social Media
Image of Facebook logo and login screen

Facebook Targets 'Clickjacking' Operation in Lawsuit

  |  January 30, 2012   |  Comments

Ad firm denies involvement in "like" posting scam

Facebook has filed a lawsuit against a company it has accused of scamming the social network's users by tricking them into unintentionally clicking the "like" button on the site.

The company is joining forces with the Washington State Attorney's office to file a suit which claims that Adscend Media has been operating a "like-jacking" scam in order to generate traffic for its clients.

According to the claim, Adscend tricked users into activating the Facebook "like" feature by requiring a click on the "like" button to view content or by hiding a button underneath another graphic.

Users are then taken to sites which ask for survey participation or subscription to premium services in order to view content.

By tricking users into activating the "like" feature, the pages could then be spread via the Facebook wall and news feed systems.

"We don't 'like' schemes that illegally trick Facebook users into giving up personal information or paying for unwanted subscription services through spam," said Washington State attorney general Rob McKenna.

"We applaud Facebook for devoting significant technical and legal resources to finding and stopping scams as soon as possible, and often before they even start."

Meanwhile, Adscend media has denied the claims. The company said in a posted statement that it would be conducting an internal investigation to find whether any of its affiliates had participating in clickjacking scams.

"If our investigation determines that any affiliate(s) engaged in this improper activity, Adscend will administer its long-standing company policy and immediately terminate the affiliate(s) responsible for these actions, as we have in the past when our internal mechanism has made such discoveries," the company said.

"Adscend Media does not tolerate affiliates that violate the law or Adscend's policies."

The case comes as Facebook looks set to finally file its initial public offering (IPO), which could value the firm as highly as $100bn.

This article was originally published on V3.

Tags:

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Shaun Nichols

Shaun Nichols is the US correspondent for V3.co.uk. He has been with the company since 2006, originally joining as a news intern at the site's San Francisco offices.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...