Vendors look for email standards on authentication
Google, Microsoft, and Facebook are teaming up with banks and secruity vendors to develop a platform for blocking phishing attacks.
The Domain-based Authentication, Reporting and Conformance group (DMARC) will seek to develop a system which can authenticate the sender of an email message and weed out potential phishing messages.
The group's aim is to create a feedback system where both the sender and recipient can be authenticated and impersonation attempts can be automatically blocked.
The group said its aims to create a standards-based platform that will allow service providers to set policies on their messages which can block unauthenticated emails and provide reports on how security protections are operating.
Among the firms participating in the development process are AOL, Google, PayPal, Yahoo, and Facebook. Financial firms such as Bank of America and Fidelity are also working within the group.
"Email phishing defrauds millions of people and companies every year, resulting in a loss of consumer confidence in email and the internet as a whole," said Brett McDowell, PayPal senior manager of customer security intiatives and chair of the DMARC.org project.
"Industry cooperation, combined with technology and consumer education, is crucial to fight phishing."
Phishing attacks have become increasingly sophisticated in recent years. Criminals have been developing techniques to create more personalised and believable phishing messages and pages.
Additionally, phishing has spread to social networking platforms, where the trust users place in their contacts can be exploited to increase the effectiveness of an attack.
This article was originally published on V3.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Shaun Nichols is the US correspondent for V3.co.uk. He has been with the company since 2006, originally joining as a news intern at the site's San Francisco offices.
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.