Brands receptive to live stream promotional opportunities, NBC says.
Super Bowl ad packages for NBC.com's live stream on Sunday are ranging from between $500,000 to more than $1 million, ClickZ News has learned.
"There has been no push back on price," an NBC Sports spokesperson said. "The reception has been strong because brands are looking to extend their reach across multiple platforms. We wish we had more capacity."
NBC, a division of Comcast, has increased the number of ad units available for the big game after selling out inventory for the NFL's wildcard games. Those games, played on Jan. 7., marked the first time pro football playoffs were available in real-time to online and mobile audiences. There will be six to eight advertisers for NBC's live stream, as the network appears to be still completing online sales.
Comparatively, there will be 70 ad units in the televised game that will feature dozens of brands. The spots reportedly cost $3.5 million per :30. NBC wouldn't characterize what percentage of the brands have also paid to appear online.
Cord-cutting NBC.com watchers won't lose out on seeing the TV spots while the game ensues on their computer or phone screen. The television brand's website will offer on-demand access to Super Bowl XLVI's ads right after they have aired.
NBC.com's live stream is U.S.-only. The New York-based media division wouldn't offer a prediction in terms of traffic numbers, but said live streams for Sunday Night Football games this season have averaged between 200,000 and 300,000 unique visitors. The company said it's confident the Super Bowl numbers will be north of that range.
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Hong Kong, May 5-6, 2015
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
May 6, 2015
12:00pm ET/9:00am PT