Brands receptive to live stream promotional opportunities, NBC says.
Super Bowl ad packages for NBC.com's live stream on Sunday are ranging from between $500,000 to more than $1 million, ClickZ News has learned.
"There has been no push back on price," an NBC Sports spokesperson said. "The reception has been strong because brands are looking to extend their reach across multiple platforms. We wish we had more capacity."
NBC, a division of Comcast, has increased the number of ad units available for the big game after selling out inventory for the NFL's wildcard games. Those games, played on Jan. 7., marked the first time pro football playoffs were available in real-time to online and mobile audiences. There will be six to eight advertisers for NBC's live stream, as the network appears to be still completing online sales.
Comparatively, there will be 70 ad units in the televised game that will feature dozens of brands. The spots reportedly cost $3.5 million per :30. NBC wouldn't characterize what percentage of the brands have also paid to appear online.
Cord-cutting NBC.com watchers won't lose out on seeing the TV spots while the game ensues on their computer or phone screen. The television brand's website will offer on-demand access to Super Bowl XLVI's ads right after they have aired.
NBC.com's live stream is U.S.-only. The New York-based media division wouldn't offer a prediction in terms of traffic numbers, but said live streams for Sunday Night Football games this season have averaged between 200,000 and 300,000 unique visitors. The company said it's confident the Super Bowl numbers will be north of that range.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.