Home  › Social › Social Media
getglue-sb2

Pepsi Rewards Social Check-Ins on Super Bowl Sunday

  |  February 4, 2012   |  Comments

Offers stickers and rewards to GetGlue users.

In addition to digital stickers, GetGlue members watching the Super Bowl on Sunday will be able to access Pepsi-sponsored rewards and content.

The partnership also ties in an earlier promotion between the two companies to push Fox's The X Factor, which premiered in September 2011.

Pepsi Super Bowl content on GetGlue includes:

  • A "Coming Soon" sticker that can be unlocked prior to the game when a user checks in to Pepsi, the Super Bowl, The X Factor or X Factor winner Melanie Amaro on GetGlue
  • Two additional stickers that can be unlocked on game day
  • Three videos
  • A chance to win Pepsi Max for life
  • A buy one, get one free coupon

Andrea Harrison, Pepsi's director of digital engagement, says the brand has been working with GetGlue since Major League Baseball's All-Star game last summer.

getglue-sb2One of two Pepsi ads during Super Bowl XLVI will feature X Factor's Amaro and Elton John. Pepsi fans who use media discovery app Shazam during the spot will gain access to an Amaro music video.

Harrison says the Coming Soon sticker on GetGlue includes access to a behind-the-scenes video that will detail how the commercial was made and include an interview. The other two stickers will include access to videos of TV spots.

Additional digital Pepsi Super Bowl content includes an NFL-themed version of Pepsi Sound Off, a social TV platform that launched during The X Factor to engage viewers in real-time viewing with celebrity hosts, and a Pepsi-curated Super Bowl-themed station on Internet radio service Pandora.

Harrison says Pepsi Sound Off has been re-skinned for the Super Bowl and it will also be used for the Grammys later this month.

GetGlue offers Pepsi a way to combine the reach of a social network with the real-time excitement of live television, Harrison says.

"The Super Bowl is an advertiser's biggest stage and we know the GetGlue audience is tuned in and participating in the conversation and sharing as much as they are watching the game and the commercials," she adds.

Pepsi isn't the only company using Shazam this year. Other Shazam-enabled Super Bowl ads include: Toyota, which will include a sweepstakes to win two Camrys; Best Buy, which will include a $50 gift card offer for consumers looking to buy and activate a mobile phone in 2012; Cars.com, which will include an offer to donate $1.00 to one of seven charities, up to a maximum $100,000; and Teleflora, which will include a secret offer.

And, as a result of a partnership with Bud Light, the Super Bowl Halftime show will also be Shazam-enabled. Viewers who use Shazam to tag the performance will be able to unlock exclusive content.

Tags:

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Lisa Lacy

In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs

    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...