Home  › Social › Social Media
quiggly-superbowl

Facebook Ads Still Pushing Super Bowl Spots

  |  February 7, 2012   |  Comments

Coke, Pepsi, Skechers, and Samsung hope paid promos help them win USA Today-Facebook ad meter.


Coca-Cola, Skechers, Pepsi, and Samsung Mobile are running Facebook ads today to increase their chances of claiming the top spot on the USA Today-Facebook Super Bowl ad meter. Consumers can vote until 6 p.m. EDT and results will be announced four hours thereafter.

The brands' ads direct users to their Facebook pages. Once there, people can rate the TV spots from one to five stars via an app. Here's a sampling of ads spotted Facebook today:

quiggly-superbowl

pepsi-super-bowl-facebook

samsung-superbowl-facebook

USA Today launched its Super Bowl ad meter in 1989 as a live response consumer panel to the big game's TV spots. By the end of Super Bowl Sunday, it historically crowns a "most popular ad" based on the panel. This year, 300 volunteers took part in the focus group, and Doritos received the top score.

This year marks the first time Facebook has entered the mix, creating a large new channel where online viewers can have their say. The extended voting also helps brands get more attention for their Super Bowl XLVI efforts.

But Super Bowl advertisers are using Facebook for more than votes. Coke is using a sponsored poll to conduct consumer research for its CokePolarBowl.com effort. The soda brand had animated versions of its 90-year-old polar bear mascots reacting to the game in real time on Facebook.

coke

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Sept 5 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...