Home  › Media › Video

Putting the Super Bowl's 2.1M Online Viewers in Context

  |  February 8, 2012   |  Comments

How did NBC's online audience stack up against other streamed events?

More than 2 million people tuned into the first-ever live stream of the Super Bowl, NBC Sports reported yesterday. The stream was available at NBCSports.com, NFL.com, and on mobile devices through Verizon on NFL Mobile.

Citing data from Omniture and mDialog, NBC claims the online audience it drew last Sunday is the largest ever measured for a sporting event. It's a big number to be sure, backed by significant engagement data suggesting users did more than dip in and out. The average stream lasted more than 39 minutes, and viewers changed the camera angle on their screens a total of 1.8 million times.

But it was relatively small when compared to other major streaming events in recent history. Others with more reported streams include the British Royal Wedding in 2011, Michael Jackson's memorial in 2009, and Barack Obama's inauguration in the same year.

The live Internet audience for the President's inauguration ceremony in January 2009 reached 7 million active simultaneous streams, according to Akamai, whose products support web performance - most of them live streams. Meanwhile Michael Jackson's memorial service six months later drew 2.2 live and on-demand streams.

But both were dwarfed by the Royal Wedding, which YouTube says was live streamed 72 million times around the world - to 188 countries. Of these, the U.K. and the U.S. were the no. 1 and no. 2 nations.

super-bowl-stream-stats-3

Sources: NBC Sports, Akamai, YouTube

One reason these three events saw higher streaming numbers is easy to pinpoint: Each was scheduled on a weekday. On Super Bowl Sunday, Americans were at home, or at friends houses, reducing broadband demand.

Additionally, the three non-Super Bowl events were streamed through multiple content owners, whereas NBC had exclusive rights to the big game. Other factors that play into streaming numbers - and distort comparisons - are global versus local access, time of day, and mobile access.

Tags:

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ClickZ Live San Francisco Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs

    • Copywriting & SEO Specialist
      Copywriting & SEO Specialist (HeBS Digital) - NEW YORKJOB DESCRIPTION     JOB TITLE:         ...
    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...