Another step forward in premium content strategy.
In a reflection of its expanding premium content strategy, YouTube has unveiled two new original channels focused on cars: Motor Trend and Drive.
The Motor Trend channel, created by Source Interlink Media, will include original content from the likes of Motor Trend. Meanwhile Drive will take viewers behind the scenes and "[celebrate] the rich culture of cars." Content will include news, reviews and commentary from industry figures such as Chris Harris, Mike Spinelli, Leo Parente, and Alex Roy.
In October, YouTube signaled it will deliver a broader range of entertainment to the site by adding channels from well-known personalities in TV, film, music, news and sports, as well as content from media companies and its existing partners. It's a bid to capture the expanding advertiser budgets for high quality video, which has partly passed YouTube buy, even as the site has increased revenue.
"I don't think advertisers are thinking about it as a significant percentage of their spends on video," Google CEO Larry Page said of YouTube during the company's Q4 earnings call last month.
In addition to the automotive channels, YouTube recently added Vacationer, a travel channel. Content hails from travel sites like National Geographic, Lonely Planet and the Travel Channel. It is sponsored by Alamo Rent-A-Car.
August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.
In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.