Home  › Media › Video

YouTube Unveils 2 Auto Channels With Premium Partners

  |  February 8, 2012   |  Comments

Another step forward in premium content strategy.


In a reflection of its expanding premium content strategy, YouTube has unveiled two new original channels focused on cars: Motor Trend and Drive.

The Motor Trend channel, created by Source Interlink Media, will include original content from the likes of Motor Trend. Meanwhile Drive will take viewers behind the scenes and "[celebrate] the rich culture of cars." Content will include news, reviews and commentary from industry figures such as Chris Harris, Mike Spinelli, Leo Parente, and Alex Roy.

In October, YouTube signaled it will deliver a broader range of entertainment to the site by adding channels from well-known personalities in TV, film, music, news and sports, as well as content from media companies and its existing partners. It's a bid to capture the expanding advertiser budgets for high quality video, which has partly passed YouTube buy, even as the site has increased revenue.

"I don't think advertisers are thinking about it as a significant percentage of their spends on video," Google CEO Larry Page said of YouTube during the company's Q4 earnings call last month.

In addition to the automotive channels, YouTube recently added Vacationer, a travel channel. Content hails from travel sites like National Geographic, Lonely Planet and the Travel Channel. It is sponsored by Alamo Rent-A-Car.




Lisa Lacy

In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.