Another step forward in premium content strategy.
In a reflection of its expanding premium content strategy, YouTube has unveiled two new original channels focused on cars: Motor Trend and Drive.
The Motor Trend channel, created by Source Interlink Media, will include original content from the likes of Motor Trend. Meanwhile Drive will take viewers behind the scenes and "[celebrate] the rich culture of cars." Content will include news, reviews and commentary from industry figures such as Chris Harris, Mike Spinelli, Leo Parente, and Alex Roy.
In October, YouTube signaled it will deliver a broader range of entertainment to the site by adding channels from well-known personalities in TV, film, music, news and sports, as well as content from media companies and its existing partners. It's a bid to capture the expanding advertiser budgets for high quality video, which has partly passed YouTube buy, even as the site has increased revenue.
"I don't think advertisers are thinking about it as a significant percentage of their spends on video," Google CEO Larry Page said of YouTube during the company's Q4 earnings call last month.
In addition to the automotive channels, YouTube recently added Vacationer, a travel channel. Content hails from travel sites like National Geographic, Lonely Planet and the Travel Channel. It is sponsored by Alamo Rent-A-Car.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
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