EPIC argues consolidated policy violates a consent order Google signed with the FTC last year.
EPIC alleges that the changes to Google's privacy policies, which will allow Google to combine user data across all of its properties "without user consent," violates a consent order Google signed with the FTC last year related to Google Buzz.
"Google's recent announcement that the company intends to consolidate users’ personal information without individuals' consent violates the consent order and threatens to harm consumers," according to the complaint. "The FTC is required to enforce the consent order. But the Commission has failed to due [sic] so."
A Google spokesperson told Bloomberg this isn't true: "We are not collecting any new information or sharing it with third parties."
Google has not yet commented on the lawsuit.
This article was originally published on searchenginewatch.com.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Danny Goodwin formerly was Associate Editor of Search Engine Watch, where he also covered the latest search marketing and industry news. He joined Incisive Media in October 2007, in charge of copy editing columns that appeared on both Search Engine Watch and ClickZ. Prior to a life in the search industry, he worked in the journalism field, working in numerous newsroom positions, before later working as a freelance copy editor.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT