EPIC argues consolidated policy violates a consent order Google signed with the FTC last year.
EPIC alleges that the changes to Google's privacy policies, which will allow Google to combine user data across all of its properties "without user consent," violates a consent order Google signed with the FTC last year related to Google Buzz.
"Google's recent announcement that the company intends to consolidate users’ personal information without individuals' consent violates the consent order and threatens to harm consumers," according to the complaint. "The FTC is required to enforce the consent order. But the Commission has failed to due [sic] so."
A Google spokesperson told Bloomberg this isn't true: "We are not collecting any new information or sharing it with third parties."
Google has not yet commented on the lawsuit.
This article was originally published on searchenginewatch.com.
Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.
Danny Goodwin formerly was Associate Editor of Search Engine Watch, where he also covered the latest search marketing and industry news. He joined Incisive Media in October 2007, in charge of copy editing columns that appeared on both Search Engine Watch and ClickZ. Prior to a life in the search industry, he worked in the journalism field, working in numerous newsroom positions, before later working as a freelance copy editor.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.