EPIC argues consolidated policy violates a consent order Google signed with the FTC last year.
EPIC alleges that the changes to Google's privacy policies, which will allow Google to combine user data across all of its properties "without user consent," violates a consent order Google signed with the FTC last year related to Google Buzz.
"Google's recent announcement that the company intends to consolidate users’ personal information without individuals' consent violates the consent order and threatens to harm consumers," according to the complaint. "The FTC is required to enforce the consent order. But the Commission has failed to due [sic] so."
A Google spokesperson told Bloomberg this isn't true: "We are not collecting any new information or sharing it with third parties."
Google has not yet commented on the lawsuit.
This article was originally published on searchenginewatch.com.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Danny Goodwin formerly was Associate Editor of Search Engine Watch, where he also covered the latest search marketing and industry news. He joined Incisive Media in October 2007, in charge of copy editing columns that appeared on both Search Engine Watch and ClickZ. Prior to a life in the search industry, he worked in the journalism field, working in numerous newsroom positions, before later working as a freelance copy editor.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT