Home  › Media › Mobile

LinkedIn Plans Mobile Ads This Year

  |  February 10, 2012   |  Comments

Execs say mobile accounts for more than 15 percent of unique visits.

LinkedIn just became the second social media giant this month to signal plans for ads in mobile.

During its quarterly earnings call yesterday, CEO Jeff Weiner said mobile access represents an ever-growing share of time users spend with LinkedIn. He said the company is investigating ways to monetize those page views.

"We’re going to start to run some tests with regard to advertising some of our marketing solutions within the mobile environment," Weiner said.

When those ads will appear and what they'll look like is anybody's guess. LinkedIn did not immediately reply to a request for more information.

Weiner's remarks come one week after reports surfaced that Facebook will begin serving ads to its 420 million-strong mobile audience. The Financial Times cited unnamed sources who pinpointed a launch date of early March, ahead of the company's planned public offering in May. Those sources referred to the pending ads as "'featured stories' in the news feed."

In August, LinkedIn revamped its mobile presence with new apps for Android and iOS and a new mobile site. As a result, Weiner said mobile is the fastest growing service on LinkedIn, accounting for more than 15 percent of total unique number visits.

"Because members need LinkedIn to work wherever they work we've made great strides in our platform in mobile offerings in 2011," said Weiner.

LinkedIn is the no. 3 social networking platform in the U.S., with 33.5 million unique viewers here, according to comScore. Throughout much of 2011 the company vied with Twitter for no. 2, but Twitter pulled away by year's end with 37.5 million unique viewers.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive 9 Strategies to Engage Your Consumers White Paper

9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Sr. Paid Search Manager
      Sr. Paid Search Manager (Bisk Education) - TampaCurrently seeking a Sr. Paid Search Manager in Tampa, FL for Bisk Education! Bisk Education is a...
    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...