Execs say mobile accounts for more than 15 percent of unique visits.
LinkedIn just became the second social media giant this month to signal plans for ads in mobile.
During its quarterly earnings call yesterday, CEO Jeff Weiner said mobile access represents an ever-growing share of time users spend with LinkedIn. He said the company is investigating ways to monetize those page views.
"We’re going to start to run some tests with regard to advertising some of our marketing solutions within the mobile environment," Weiner said.
When those ads will appear and what they'll look like is anybody's guess. LinkedIn did not immediately reply to a request for more information.
Weiner's remarks come one week after reports surfaced that Facebook will begin serving ads to its 420 million-strong mobile audience. The Financial Times cited unnamed sources who pinpointed a launch date of early March, ahead of the company's planned public offering in May. Those sources referred to the pending ads as "'featured stories' in the news feed."
In August, LinkedIn revamped its mobile presence with new apps for Android and iOS and a new mobile site. As a result, Weiner said mobile is the fastest growing service on LinkedIn, accounting for more than 15 percent of total unique number visits.
"Because members need LinkedIn to work wherever they work we've made great strides in our platform in mobile offerings in 2011," said Weiner.
LinkedIn is the no. 3 social networking platform in the U.S., with 33.5 million unique viewers here, according to comScore. Throughout much of 2011 the company vied with Twitter for no. 2, but Twitter pulled away by year's end with 37.5 million unique viewers.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.