E-commerce site says 25 percent of its orders come from customers on mobile devices.
E-commerce wunderkind Fab.com has updated its mobile apps to improve the shopping experience for customers using small screens.
The company created 20 so-called shops, which organize products around specific categories, as well as the ability to browse by color, shops, and price and to further sort products within a shop by price and popularity. These changes were built into the navigation for its mobile app and website home page.
"This is part of our bigger plan to grow from about 3000 unique sku's on Fab at end of 2011 to tens of thousands by end of 2012," CEO Jason Goldberg wrote in a blog post.
Fab.com, a site that says it specializes in daily design inspirations and sales, recently reported that it hit the 2 million member mark, up from 1.5 million in early January.
Since launching its mobile apps in October, mobile accounts for 25 percent of Fab orders on a daily basis. What's more, iPhone members purchase at twice the rate of web members and iPad members purchase at more than four times the rate of web members, Goldberg writes.
In November 2011, nearly half of Fab's traffic came via its daily emails to members. However, in January 2012, direct visits overtook email-driven visits. Goldberg attributes the rise in direct traffic to: mobile visits; an increase in direct visits from members who don't want to wait around for the daily Fab emails that come out each day at 11 a.m. ET; and a tipping point in general awareness after Fab reached 2 million members.
In his blog, Goldberg also notes Pinterest is gaining steam as a source of Fab traffic. While only accounting for 0.68 percent of all visits in January, Pinterest doubled as a percentage of visits that month and overtook Twitter links to claim the no. 7 spot on Fab's list of traffic drivers, he adds.
Fab.com is also now open for anyone to join. Membership numbers were previously restricted to maintain pricing.
Fab also plans to expand in Canada and Europe and is currently looking to bring on a chief merchandising officer based in Berlin for Fab Europe.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
Wednesday, June 10, 2015
12pm ET/9am PT
Tuesday, June 16, 2015
12pm ET/9am PT