Home  › Marketing › Strategies

Microsoft to Sell Skype Ads Overseas

  |  February 15, 2012   |  Comments

U.S. Skype inventory became available when the acquisition closed, but it has done so more slowly in foreign markets.

Microsoft Advertising will begin selling Skype advertising on PCs and mobile devices in international markets, including France, Germany, Japan, the Netherlands, Spain, Taiwan and the UK. It will also sell Skype ads on PCs in Russia.

Microsoft acquired Skype in an $8.5-billion deal that closed in October.

Microsoft Advertising incorporated Skype inventory in the U.S. the day after the acquisition closed, but it has done so more slowly in foreign markets because the company was bound by existing Skype reseller agreements.

The company is still working to determine what kind of advertising works best within Skype. It is now testing in-call advertising with several advertisers and getting feedback on user experience.

Advertisements in Skype first appeared in March. Initial advertisers included Groupon, Universal Pictures and Visa. These ads appeared in the U.S., the U.K. and Germany.

In a blog post at the time, Skype assured users its plan was to only show ads from just one brand per day in each market where advertising was sold. It also said the ads would not disrupt users’ Skype experience with pop-ups or banners in the middle of calls.

Founded in 2003, Skype was previously acquired by eBay in September 2005 and then acquired by an investment group led by Silver Lake in November 2009, before Microsoft bought it.

 

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Lisa Lacy

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs