Erin Matts has experience buying digital media at A-B InBev and OMD.
Glam Media has hired a digital marketer from Anheuser-Busch In-Bev as its new chief digital marketing officer. At the brewing giant, Erin Matts (pictured) was tasked with driving interactive engagement globally, prior to which she was chief digital officer at Omnicom-owned media agency OMD.
At OMD, Matts led development of Doritos's Crash the Super Bowl campaign idea, which has become a reliable font of popular ads. This year, two of the PepsiCo brand's five consumer-made ads from the contest were named among the game's best ads. ("Sling Baby" was voted tops on Facebook.)
Matts' other OMD clients were Clorox, Eli Lilly, Frito-Lay, Levi's, Hertz, and Virgin Atlantic.
To hear Glam describe it, her job requires a blend of sales and ad platform development - but mostly sales. "Erin's deep knowledge of major brands and advertising agencies is a massive benefit for Glam," said CEO Samir Arora in a prepared statement.
Glam has continuously added to its brand offerings over the past year, expanding into mobile ads, games, social networking (through the purchase of Ning), and food content. Last week it launched Foodie.com, a site it describes as a "social network of authentic food-related content."
However Glam appears to be struggling with audience growth as it heads into its widely anticipated public offering this spring. According to comScore, unique users fell 1 percent over the past year - from 88 million in December 2010 to 87 million in December 2011.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT