Home  › Marketing › Strategies

Glam Nabs Digital Marketer From Anheuser Busch

  |  February 15, 2012   |  Comments

Erin Matts has experience buying digital media at A-B InBev and OMD.

erin-matts-glamGlam Media has hired a digital marketer from Anheuser-Busch In-Bev as its new chief digital marketing officer. At the brewing giant, Erin Matts (pictured) was tasked with driving interactive engagement globally, prior to which she was chief digital officer at Omnicom-owned media agency OMD.

At OMD, Matts led development of Doritos's Crash the Super Bowl campaign idea, which has become a reliable font of popular ads. This year, two of the PepsiCo brand's five consumer-made ads from the contest were named among the game's best ads. ("Sling Baby" was voted tops on Facebook.)

Matts' other OMD clients were Clorox, Eli Lilly, Frito-Lay, Levi's, Hertz, and Virgin Atlantic.

To hear Glam describe it, her job requires a blend of sales and ad platform development - but mostly sales. "Erin's deep knowledge of major brands and advertising agencies is a massive benefit for Glam," said CEO Samir Arora in a prepared statement.

Glam has continuously added to its brand offerings over the past year, expanding into mobile ads, games, social networking (through the purchase of Ning), and food content. Last week it launched Foodie.com, a site it describes as a "social network of authentic food-related content."

However Glam appears to be struggling with audience growth as it heads into its widely anticipated public offering this spring. According to comScore, unique users fell 1 percent over the past year - from 88 million in December 2010 to 87 million in December 2011.


pro-rank-tracker-logoPro Rank Tracker is a cutting-edge ranking tracking tool for keeping you up-to-date with all the latest changes in the rankings of your websites and videos.


Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.




  • SEO Specialist
    SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist   Marcel Digital is an award winning digital marketing...
  • SEO / SEM Manager
    SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you...
  • SEO Analyst
    SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is looking for you, a passionate...