Home  › Social › Social Media

Facebook Timeline Apps Increase Visits to Pinterest, Fab.com

  |  February 15, 2012   |  Comments

Social site claims big traffic increases for its social app launch partners.

Some of Facebook's timeline app partners are apparently giddy with the relationship so far, according to a post on the company's developer blog today.

Let's start with the much-hyped Pinterest, one of 60 launch partners announced last month. Since starting its open graph integration, the virtual pin-up board has seen its daily visitors increase 60 percent.

Retail brand Fab.com's traffic originating from Facebook grew 50 percent. According to Facebook, the jump has come from Fab.com's shopping app and new live feeds via the timeline.

Menlo Park, CA-based Facebook disclosed only percentage increases, not raw numbers. The timeline apps let Facebook developers create social media actions such as "want" or "own," which represent descendants of the lesser descriptive "Like" button. Theoretically, since the actions are more colorful, they are helping drive more Facebook.com eyeballs to the timeline app partners.

Here are other factoids from Facebook's blog post:

  • Pose, a digital discovery vehicle for the fashion-minded, experienced a 5X bump in daily signups for its website and mobile app.
  • Artfinder.com has seen visitors' time spent rise by 60 percent.
  • Foodspotting's traffic from Facebook has advanced by 3X since implementing its timeline app.
  • And Foodily.com has picked up 4X the new users compared to before.

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • SEM Portfolio Manager
    SEM Portfolio Manager (Ask.com) - OaklandAs a top US internet site, Ask.com’s mission is to get our millions of users across the globe the...