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Facebook Timeline Apps Increase Visits to Pinterest, Fab.com

  |  February 15, 2012   |  Comments

Social site claims big traffic increases for its social app launch partners.

Some of Facebook's timeline app partners are apparently giddy with the relationship so far, according to a post on the company's developer blog today.

Let's start with the much-hyped Pinterest, one of 60 launch partners announced last month. Since starting its open graph integration, the virtual pin-up board has seen its daily visitors increase 60 percent.

Retail brand Fab.com's traffic originating from Facebook grew 50 percent. According to Facebook, the jump has come from Fab.com's shopping app and new live feeds via the timeline.

Menlo Park, CA-based Facebook disclosed only percentage increases, not raw numbers. The timeline apps let Facebook developers create social media actions such as "want" or "own," which represent descendants of the lesser descriptive "Like" button. Theoretically, since the actions are more colorful, they are helping drive more Facebook.com eyeballs to the timeline app partners.

Here are other factoids from Facebook's blog post:

  • Pose, a digital discovery vehicle for the fashion-minded, experienced a 5X bump in daily signups for its website and mobile app.
  • Artfinder.com has seen visitors' time spent rise by 60 percent.
  • Foodspotting's traffic from Facebook has advanced by 3X since implementing its timeline app.
  • And Foodily.com has picked up 4X the new users compared to before.


Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

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