Social site claims big traffic increases for its social app launch partners.
Some of Facebook's timeline app partners are apparently giddy with the relationship so far, according to a post on the company's developer blog today.
Let's start with the much-hyped Pinterest, one of 60 launch partners announced last month. Since starting its open graph integration, the virtual pin-up board has seen its daily visitors increase 60 percent.
Retail brand Fab.com's traffic originating from Facebook grew 50 percent. According to Facebook, the jump has come from Fab.com's shopping app and new live feeds via the timeline.
Menlo Park, CA-based Facebook disclosed only percentage increases, not raw numbers. The timeline apps let Facebook developers create social media actions such as "want" or "own," which represent descendants of the lesser descriptive "Like" button. Theoretically, since the actions are more colorful, they are helping drive more Facebook.com eyeballs to the timeline app partners.
Here are other factoids from Facebook's blog post:
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.