vevo-obama-jayz

The Sponsored Obama and Jay-Z Web Event That Never Was

  |  February 16, 2012   |  Comments

Vevo offered corporate brands the opportunity to wrap their names around the White House event.

Advertisers were offered sponsorships of an interview with the President and hip-hop mogul Jay-Z on popular video site Vevo that never happened. But before it was canceled, a sales deck offering corporate brands the opportunity to wrap their names around the White House event made its way to big digital ad agencies, and helped convince some to spend hundreds of thousands of dollars with Vevo.

A Vevo sales deck obtained by ClickZ promoted sponsorships of the interview event with Jay-Z and Obama, which was to be held February 9. The presentation offered category exclusivity to four sponsors for the one-hour live stream, as well as sponsorships of an encore stream and on-demand content. (See screenshots of the sales deck below.)

vevo-obama-jayz

Advertisers were offered "brand inclusion" such as ads on Vevo, social media outreach on Facebook and Twitter, as well as mentions in press outreach about the event to be sent to media outlets including CNN, AOL, and Rolling Stone.

The sales deck even promised sponsors the "exclusive opportunity" to attend the live event.

When asked in January by ClickZ, and then again last week, Vevo said the event was not happening. However, a source close to the situation said advertisers had already agreed to sponsor.

The existence of a presentation promoting sponsorship opportunities in direct association with the interview suggests it was, at the very least, scheduled at some point to occur. The ClickZ source said the sales deck had been floating around in brand marketing and ad agency circles for a couple weeks in January.

The President - in the midst of a reelection campaign - recently held a town hall style interview on YouTube, presented by YouTube and Google+. Like a similar town hall interview held in April 2011 on Facebook, the YouTube event served as a branding vehicle for the media outlet hosting it. Google promoted the event on YouTube and even via a rare text ad on Google.com.

Digital brands like Facebook and Google have garnered credibility in the political world by hosting interviews with President Barack Obama. But the types of sales offerings Vevo made available to corporate advertisers in association with the event are virtually unheard of.

vevo-obama-deck2

vevo-obama-deck3

vevo-obama-deck4

vevo-obama-deck5

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter. Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Marketing Systems Analyst
      Marketing Systems Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Marketing Systems Analyst to our expanding team. We...