Home  › Marketing › Strategies
Dan Worth

ICO Investigating Google Over Browser Privacy Claims

  |  February 22, 2012   |  Comments

The U.K. Information Commissioner's Office (ICO) has confirmed it is in discussion with Google over claims that the firm bypassed privacy settings on both Internet Explorer (IE) and Safari browsers to log user activity.

The data watchdog said that it was talking with the search giant to ensure it was complying with all necessary data laws.

"We are aware of this issue and are continuing to make enquiries with Google to ensure that they comply with the Data Protection Act and the Privacy and Electronic Communications Regulations," it said in a statement.

ClickZ sister site V3 contacted Google for comment but had received no reply at the time of publication.

The issue first came to light after a Stanford University researcher reported that the company was ignoring settings on Safari intended to block tracking tools.

Google refuted these accusations, but since then Microsoft has said the firm is also ignoring its security settings on its IE browser, again forcing Google to justify its actions.

The issue is particularly interesting from a UK and European perspective as it comes weeks before the so-called Cookie Law comes in to force in May, which will force firms to obtain the consent of users before deploying cookies on browsers.

Google has admitted in the past it is struggling to develop the best system possible to adhere to this law.

The incident is not the first time Google has had a run-in with the ICO either. Google was previously investigated over the collection of Wi-Fi data from private accounts by its Street View cars.

The browser privacy revelation has also been noticed by lawmakers in the U.S., where three Congressmen have sent a letter to the Federal Trade Commission. The letter inquired whether the Safari cookie incident may have violated a 2011 privacy settlement between Google and the FTC relating to the company's now-defunct Buzz product.

This article was originally published on V3.

ClickZ & Efectyv MarketingConvergence Analytics: Digital Measurement in Transition
This joint report by ClickZ and Efectyv Marketing seeks to identify how the evolution of digital analytics affects and challenges practitioners, vendors, and investors. Download it today!

COMMENTSCommenting policy

comments powered by Disqus

ABOUT THE AUTHOR

Dan Worth is the news editor for V3.co.uk, having previously worked as a reporter on the site since November 2009.

Before joining V3.co.uk, Dan worked as a journalist covering communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal. Prior to this, Dan studied English and History at Cardiff University followed by a post-graduate degree in journalism.

Dan's main coverage areas are telecoms, mobile operators, ISPs, broadband and wireless technologies, government technology strategy and networks.

View Dan's Google+ profile

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Jobs

    • Digital Marketing Manager
      Digital Marketing Manager (Ready Set Rocket) - New York  Ready Set Rocket is seeking an experienced online marketer to join our team as the...
    • Display Media Buyer
      Display Media Buyer (Centerfield Media) - El Segundo   Centerfield Media is an online performance marketing organization specializing in...
    • Search Engine Media Buyer
      Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...