Facebook's premium ads are getting a facelift. The company has been testing several soon-to-be-announced ad units, which leaked documents claim will produce more engagement, better recall, and a "significant increase in purchase intent."
The new ads will reportedly be announced at a Feb. 29 media event in New York. Peter Corbett, CEO of iStrategyLabs, first shared the documents (embedded below) in a Gigaom post yesterday.
Among the changes they discuss:
Facebook's IPO preparations haven't slowed its Marketing Solutions team from continuing to iterate products for brands. In the last week alone, ad industry observers have learned that Sponsored Stories and self-service ad targeting options are becoming more nuanced. Facebook's timeline-styled pages for brands are also reportedly on the way.
Meanwhile, here are the slides Facebook's Marketing Solutions team has evidently been sharing with advertisers and agencies:
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Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
March 19, 2014