Chicago-based agency merges with Isobar.
Aegis Group has acquired Roundarch, a U.S. digital agency with 250 employees and offices in Chicago, Denver, New York, and Boston. Roundarch will be added to Aegis's digital creative network, Isobar, and its roughly 200 employees. The combined entity will be burdened with the new name RoundarchIsobar.
Aegis has agreed to pay $125 million upfront for Roundarch, and will issue payouts linked to performance over five years. Aegis expects the total earn-out to be about $250 million, but that price could go as high as $360 million if RoundarchIsobar grows like gangbusters.
Roundarch's two senior-most execs - Geoff Cubitt and Jeff Maling (pictured, above and below) - will jointly lead the new agency. Meanwhile Isobar North America President Darryl Gehly will stay in that role.
Roundarch has completed work in a variety of channels for such clients as Motorola and the U.S. Air Force. For Avis it built a new site with search personas based on the client's most profitable customers. For HBO it created a multi-pronged experience spanning web, mobile, and social.
"A modern digital agency needs to be able to conceive new digital product ideas, design and build complex experiences and market these experiences to consumers. Through this combination of Roundarch and Isobar we are able to provide world-class capabilities in each of those areas," said Gehly in a statement.
Aegis is on a roll so far in 2012. Last month its media agency division, Carat, won GM's $3 billion consolidated media account.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014