Chicago-based agency merges with Isobar.
Aegis Group has acquired Roundarch, a U.S. digital agency with 250 employees and offices in Chicago, Denver, New York, and Boston. Roundarch will be added to Aegis's digital creative network, Isobar, and its roughly 200 employees. The combined entity will be burdened with the new name RoundarchIsobar.
Aegis has agreed to pay $125 million upfront for Roundarch, and will issue payouts linked to performance over five years. Aegis expects the total earn-out to be about $250 million, but that price could go as high as $360 million if RoundarchIsobar grows like gangbusters.
Roundarch's two senior-most execs - Geoff Cubitt and Jeff Maling (pictured, above and below) - will jointly lead the new agency. Meanwhile Isobar North America President Darryl Gehly will stay in that role.
Roundarch has completed work in a variety of channels for such clients as Motorola and the U.S. Air Force. For Avis it built a new site with search personas based on the client's most profitable customers. For HBO it created a multi-pronged experience spanning web, mobile, and social.
"A modern digital agency needs to be able to conceive new digital product ideas, design and build complex experiences and market these experiences to consumers. Through this combination of Roundarch and Isobar we are able to provide world-class capabilities in each of those areas," said Gehly in a statement.
Aegis is on a roll so far in 2012. Last month its media agency division, Carat, won GM's $3 billion consolidated media account.
August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.