Home  › Social › Social Media
twitter-rao-mcintyre

Twitter Snags 2 Google Ad Execs

  |  February 23, 2012   |  Comments

Stephen McIntyre and Shailesh Rao are tasked with increasing international ad sales.

twitter-rao-mcintyreTwitter has poached two Google execs with international ad sales experience - Shailesh Rao (pictured, top) and Stephen McIntyre (below) - to attract more spend from SMBs and big brands.

McIntyre will help run Twitter's forthcoming self-service ad platform, resuming a role he played for Google in Ireland during the last seven years. He'll manage the platform from Dublin and appears to be tasked with cultivating European marketers' interest in Promoted Tweets and Promoted Accounts. Twitter ultimately aims to get small businesses around the globe hooked on its marketing products the way they have regularly spent budget on Google and Facebook advertising in recent years.

Rao is charged with setting up Twitter's direct sales teams in countries and regions, the San Francisco firm said, where it "is ready to monetize its service." He comes from Google's Asia display ads division.

Adam Bain, Twitter's global revenue head, announced the hires early this morning by tweeting to his 8,500-plus followers. In a prepared statement released later today, he stated, "2012 will be a pivotal year for Twitter and our advertising business. These hires are key to bringing our Promoted Products to more markets around the world and helping businesses everywhere get value from advertising on Twitter. I couldn't be more excited."

Bain's been busy in recent months cherry-picking Google talent. In December, his company brought aboard U.K. YouTube sales head Bruce Daisley to run its sales team in that country.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...