Marketing News & Expert Advice
|
|
|
In 2011 online ad spending, the Democrats and Obama's reelection campaign outspent Republicans 2 to 1. And, despite being embroiled in a tough primary battle for the Republican presidential nomination, Mitt Romney's campaign spent just half the amount incumbent President Barack Obama did on online ads last year.
For more information and spending comparisons, see the following stories:
Obama Outspent Romney On Web Ads 2 to 1
Obama and DNC Spent $7 Million on Web Ads
Surprising Leaders in Super PAC Web Ad Spending Race
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!
ABOUT THE AUTHOR
Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
RELATED READING
MOST READ
- Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015
- 'The New Inbox': Mobile's Impact on Email Marketing and Social Media
- The Hidden Factors That Drive Social Media Behavior and Success
- Dunkin' Donuts Hops on Twitter's Vine for Latest Campaign
- New Shopping Tool Poaches Deals for Online Checkout
COMMENTS
UPCOMING EVENTS
-
May 29-30, 2013
-
June 12-14, 2013
-
September 10-14, 2013
-
September 16-18, 2013
-
November 4-7, 2013
WEBINARS
- Reach More Customers - Expanding your campaigns and optimizing for Canada
May 22, 2013
1:00pm ET / 10:00am PT
- Know your Ambiguous Customer: Effective Multi-Channel Tracking
June 5, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
Webinar: One Ring to Rule Them All: How Vendors are Delivering Convergence Analytics, Anametrix
ClickZ Academy
May 16, 2013 -
Webinar: Engagement Marketing: Creating Conversations That Cut Through the Noise, Marketo
ClickZ Academy
May 15, 2013 -
Enterprise SEO Technology Buyer's Guide
Conductor
May 06, 2013
Jobs
-
Operational Manager
Operational Manager (Boost Media, Inc. (BoostCTR)) - San Francisco BoostCTR is an online solution that allows AdWords, adCenter... -
Quality Assurance Engineer
Quality Assurance Engineer (Boost Media, Inc. (BoostCTR)) - San Francisco BoostCTR is seeking a qualified candidate for... -
Account Manager`
Account Manager` (Incisive Events) - Hong Kong Incisive Media is one of the world's fastest growing business-to-business information...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
