Home  › Social › Social Media

Fitness Brand Shoots for #Linsanity on Twitter

  |  February 23, 2012   |  Comments

Beachbody targets buzz surrounding basketball star Jeremy Lin.

Beachbody sought to capture Twitter buzz Thursday night as sports phenom Jeremy Lin and the New York Knicks took on (but failed to upset) Lebron James' Miami Heat on national cable TV. The fitness marketing firm bought the keyword "#linsanity" for Promoted Tweets.

ClickZ has been observing if brands were buying the term on Twitter since the basketball story took off two weeks ago. Even though "#linsanity" has repeatedly been a trending topic, Beachbody is the first brand we've seen try to ride the basketball player's coattails on the micro-blogging site.

Whenever a Twitter user clicked on the trending hash-tag or searched for the term tonight, they saw Beachbody's ad.

In terms of buzz, "Knicks-Heat" was trending on Twitter late Thursday afternoon. The company didn't respond to interview requests.

Tags:

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...