Beachbody targets buzz surrounding basketball star Jeremy Lin.
Beachbody sought to capture Twitter buzz Thursday night as sports phenom Jeremy Lin and the New York Knicks took on (but failed to upset) Lebron James' Miami Heat on national cable TV. The fitness marketing firm bought the keyword "#linsanity" for Promoted Tweets.
ClickZ has been observing if brands were buying the term on Twitter since the basketball story took off two weeks ago. Even though "#linsanity" has repeatedly been a trending topic, Beachbody is the first brand we've seen try to ride the basketball player's coattails on the micro-blogging site.
Whenever a Twitter user clicked on the trending hash-tag or searched for the term tonight, they saw Beachbody's ad.
In terms of buzz, "Knicks-Heat" was trending on Twitter late Thursday afternoon. The company didn't respond to interview requests.
Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
January 29, 2015
1:00pm ET/10:00am PT