Beachbody targets buzz surrounding basketball star Jeremy Lin.
Beachbody sought to capture Twitter buzz Thursday night as sports phenom Jeremy Lin and the New York Knicks took on (but failed to upset) Lebron James' Miami Heat on national cable TV. The fitness marketing firm bought the keyword "#linsanity" for Promoted Tweets.
ClickZ has been observing if brands were buying the term on Twitter since the basketball story took off two weeks ago. Even though "#linsanity" has repeatedly been a trending topic, Beachbody is the first brand we've seen try to ride the basketball player's coattails on the micro-blogging site.
Whenever a Twitter user clicked on the trending hash-tag or searched for the term tonight, they saw Beachbody's ad.
In terms of buzz, "Knicks-Heat" was trending on Twitter late Thursday afternoon. The company didn't respond to interview requests.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Sept 5 to take advantage of Super Saver Rates!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT