Offers @TacoBellTruck visit to user with the most retweets.
A just-ended contest from Taco Bell asked Twitter users to compose a tweet with the hashtags #DoritosLocosTacos and #Contest.
The Doritos Locos Tacos Hometown Tweet-Off ran from February 16 to 20. It promoted the Doritos Locos taco, which comes in a shell made from Nacho Cheese Doritos Chips and will debut on March 8. The Twitter user whose aptly hashtagged tweet is retweeted the most times wins a hometown visit from the Taco Bell Truck for an early taste.
According to its Twitter profile, the Taco Bell Truck drives around the country handing out free tacos. Tressie Lieberman, director of digital marketing for Taco Bell, says it first started touring in 2009. @TacoBellTruck has 14,000 followers.
Taco Bell used Twitter because the majority of social conversations around Taco Bell happen on Twitter. "We want to join those conversations and engage with our consumers where they are already talking," Lieberman said.
While Lieberman declined to provide the number of participants, according to Twitter, Doritos Locos Tacos have caught the attention of such notable users as Leigh Anne Tuohy, whose life story was featured in the Oscar-winning film The Blind Side; Playboy's Miss July 2008, Laura Croft; food blog @Foodimentary; Chicago-area website @Chicagoist; and a number of Twitter employees.
Hometowns mentioned in #DoritosLocosTacos tweets include: Baton Rouge, La.; Huntington, W. Va.; Hamilton, Ohio; Ledyard, Conn.; Detroit; Rochester, N.Y.; Eugene, Ore.; Sioux Falls, S.D.; Philadelphia; and New York.
Taco Bell required the use of #Contest to enter so that retweeting users knew that they were supporting a contest, she adds.
Taco Bell is in the process of verifying the winning city and, as of late Tuesday, said it will name a winner in a few days.
This is not the first time Taco Bell has teamed up with a Frito-Lay brand. According to Lieberman, Taco Bell includes a bag of Doritos chips in its $2 Meal Deals and also features Flamin' Hot Fritos in its Beefy Crunch Burrito.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! (August 10-12) Educating marketers for over 15 years, we return to San Francisco this August with our action-packed, educationally-focused agenda that will cover every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.
In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.