Though the automotive giant deserves credit for experimental marketing.
Ford's Google+ presentation for the newest version of its classic Mustang model turned into a lesson on the pitfalls associated with experimental marketing.
Friday morning, the automotive brand orchestrated a Google+ Hangout session to preview a Mustang TV spot that will air during Fox's broadcast of the Nascar Daytona 500 this weekend. After a 40-minute five-person panel discussion involving the brand's agency, Team Detroit, the group turned its attention to viewing the 1-minute commercial.
But Google+ users were instead only treated to webcam images of Ford rep Craig Daitch, who moments before prophetically said, "I hope this works."
It didn't. One Google+ user posted the following comment: the 2013 mustang looks like a middle aged white guy??
But online viewers were directed to the commercial's availability on YouTube and Ford's Facebook page for Mustang. Here's the spot:
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET