Firms uses show to underline huge success in mobile market
Google has used the annual Mobile World Congress event in Barcelona to underline the success of its Android operating system, revealing that there are now 300 million device in use running on the platform.
This growth has led to a year-on-year increase of device activations by 250 percent, to an eye-popping 850,000 per day.
SVP for mobile Andy Rubin wrote in a blog post, "Last year at MWC, we announced that there were more than 150,000 apps in Android Market. That number tripled to more than 450,000 apps today, with over one billion app downloads happening every month."
Rubin also touted the partnerships the firm has with mobile phone manufacturers, despite ongoing concerns that its purchase of Motorola could threaten the open-nature of the Android operating system.
"If you walk around the Android stand, it's also evident that our hardware partners are thriving. There are 100+ devices on display at the conveyor belt bar, which is just a small portion of the 800+ Android devices that have launched to date," he said.
The comments come after rumours surfaced last week that the firm is planning to oust current Motorola chief executive Sanjay Jha and replace him with a Google employee, in a move that would seem to go against previous statements it would run the firm as an independent unit.
This article was originally published on V3.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT