Firms uses show to underline huge success in mobile market
Google has used the annual Mobile World Congress event in Barcelona to underline the success of its Android operating system, revealing that there are now 300 million device in use running on the platform.
This growth has led to a year-on-year increase of device activations by 250 percent, to an eye-popping 850,000 per day.
SVP for mobile Andy Rubin wrote in a blog post, "Last year at MWC, we announced that there were more than 150,000 apps in Android Market. That number tripled to more than 450,000 apps today, with over one billion app downloads happening every month."
Rubin also touted the partnerships the firm has with mobile phone manufacturers, despite ongoing concerns that its purchase of Motorola could threaten the open-nature of the Android operating system.
"If you walk around the Android stand, it's also evident that our hardware partners are thriving. There are 100+ devices on display at the conveyor belt bar, which is just a small portion of the 800+ Android devices that have launched to date," he said.
The comments come after rumours surfaced last week that the firm is planning to oust current Motorola chief executive Sanjay Jha and replace him with a Google employee, in a move that would seem to go against previous statements it would run the firm as an independent unit.
This article was originally published on V3.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT