Brighter Option buy includes expertise in global campaigns via social media.
Buddy Media has purchased Brighter Option, a London-based software developer that helps brands buy Facebook ads. Terms of the deal were not disclosed.
According to their announcement today, in Q4 2011 alone, Brighter Option assisted in managing 92.5 million impressions of social media ads for 291 businesses in 42 countries. Advertising behemoths such as GroupM, Omnincom, and Aegis have utilized the firm's software.
Brighter Option, which also has an office in San Francisco, counts several dozen employees that will now work for Buddy Media. For the last five years, Buddy Media CEO Mike Lazerow's company has focused on helping brands manage earned media opportunities on Facebook pages. The Brighter Option purchase marks his New York-based firm's first foray into paid advertising services.
The company has also revealed a deal with 24/7 Real Media. The WPP-owned marketing technology company will employ Brighter Option's technology to buy Facebook ads for global brands.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
December 9, 2014
1:00pm ET/10:00am PT