Brighter Option buy includes expertise in global campaigns via social media.
Buddy Media has purchased Brighter Option, a London-based software developer that helps brands buy Facebook ads. Terms of the deal were not disclosed.
According to their announcement today, in Q4 2011 alone, Brighter Option assisted in managing 92.5 million impressions of social media ads for 291 businesses in 42 countries. Advertising behemoths such as GroupM, Omnincom, and Aegis have utilized the firm's software.
Brighter Option, which also has an office in San Francisco, counts several dozen employees that will now work for Buddy Media. For the last five years, Buddy Media CEO Mike Lazerow's company has focused on helping brands manage earned media opportunities on Facebook pages. The Brighter Option purchase marks his New York-based firm's first foray into paid advertising services.
The company has also revealed a deal with 24/7 Real Media. The WPP-owned marketing technology company will employ Brighter Option's technology to buy Facebook ads for global brands.
Pro Rank Tracker is a cutting-edge ranking tracking tool for keeping you up-to-date with all the latest changes in the rankings of your websites and videos.
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
October 13, 2015
1pm ET/ 10am PT
November 12, 2015