restoreourfuture-rickfacts2

Romney Super PAC Hits Santorum Online in Michigan

  |  February 28, 2012   |  Comments

Restore Our Future spent over $600,000 on web ads last week in upcoming primary states.

Super PAC Restore Our Future is betting big online in hopes of toppling Rick Santorum in the Michigan primary today. In fact, the pro-Mitt Romney group has spent more than $600,000 on online advertising since last week to attack the former Pennsylvania senator in upcoming Republican primaries. Polls show the two candidates in a dead heat in Michigan, which many consider a must-win for Romney.

A Google search for Rick Santorum turns up ads for RickFacts.com, a site that promises to expose the truth about Santorum's record in the senate. The site features Restore Our Future television ads running in Michigan and Arizona leading into today's GOP primaries in those states, as well as ads seen in other key states holding primaries in the coming weeks.

The organization is supporting its TV buys with significant online ad campaigns in the same markets. Restore Our Future spent around $720,000 last week on online advertising with Arena Communications to target Santorum in Alabama, Michigan, Mississippi, Oklahoma, Ohio, and Tennessee, and to go after Newt Gingrich in his home state of Georgia.

To hit Santorum in Michigan - the state where Romney grew up and his father served as governor - Restore Our Future bought around $187,000 worth of web ads last week, according to Federal Election Commission reports.

RickFacts.com takes aim at Santorum for voting to raise the debt ceiling while in congress, and for siding with Hillary Clinton on a failed measure that would have allowed felons to vote once their time was served.

Similar ads from Restore Our Future attacking Newt Gingrich target voters in Georgia, the former House speaker's home state. The ads link to NewtFacts.com, and claim, "Gingrich is not Reagan," alluding to Gingrich's self-labeling as a "Reagan Republican." The site features a TV ad showing footage of Gingrich stating that Reagan "is clearly failing."

Restore Our Future
Recent Online Ad Spending
Candidate OpposedAmount SpentState Targeted
Rick Santorum $187,420 Michigan
Rick Santorum $176,084 Ohio
Newt Gingrich $81,625 Georgia
Rick Santorum $76,125 Tennessee
Rick Santorum $66,125 Alabama
Rick Santorum $66,125 Mississippi
Rick Santorum $66,125 Oklahoma

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...