Home  › Marketing › Strategies
Google logo (Robert Scoble Flickr)

European Regulators Call Google Privacy Changes Unlawful

  |  February 29, 2012   |  Comments

More concerns raised with radical privacy changes from search giant

Google's proposed privacy changes have been branded unlawful by a French data protection organization leading the European investigation into changes that are set to come into effect from 1 March.

Isabelle Falque-Pierrotin from the Commission Nationale de L'informatique et Des Libertes (CNIL), which is leading the Article 29 Working Party's investigation into Google's changes, said it does not believe they conform to European laws.

"Our preliminary analysis shows that Google's new policy does not meet requirements of the European Directive on Data Protection, especially regarding the information provided to data subjects," she said in the letter.

"The CNIL and the EU data protection authorities are deeply concerned about the combination of personal data across services: they have strong doubts about the lawfulness and fairness of such proceedings."

The organization urged Google to "pause" its plan to implement these changes and instead let more work be carried out on the implications for users' privacy.

But Google dismissed the concerns, claiming it had managed to reach a solution that it believes address data protection rules.

"Over the past month we have offered to meet with the CNIL on several occasions to answer any questions they might have, and that offer remains open," it said.

"We believe we've found a reasonable balance between the Working Party's recommendations: to ‘streamline and simplify' our policies while providing ‘comprehensive information' to users."

Despite Google's claims, the letter is just the latest in a long-line of high-profile organisation that have expressed concerns over its proposed changes, along with several US senators.

Rivals have also used the changes to attack Google, with Microsoft taking out ads trying to tempt users concerned with the changes to switch to its services.

This article was originally published on V3.

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!

ABOUT THE AUTHOR

Dan Worth

Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal

View Dan's Google+ profile

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...