Coke, Walmart, Hyundai, and others are launch partners.
Facebook debuted Timelines for brands this morning. In a testament to widespread obsession with the site, the announcement was even plugged on the Today Show. The NBC program was one of a slew of notable launch partners to get the new brand pages, which look and function like the user Timelines that have been rolling out for weeks. Also premiering pages were Macy's, Hyundai, Coca-Cola, Lexus, Manchester United, Walmart, and New York Times.
The new Pages allow brands to tell their stories going back to their founders. For instance, Coke's Timeline begins at 1886. Shaun Quigley, a VP and digital director at ad agency Brunner, forecasted that particular feature in a ClickZ interview yesterday.
"One top Timeline consideration is that a brand's Facebook presence no longer must date to when it joined the site but can be represented with content populating its Timeline from throughout its history," Quigley said. "Brands, for example, can add an event for when they were introduced commercially, and literally tell the entire story of the brand. Also, from a pure look and feel perspective, brands have more visual power with timeline."
The Timelines will eventually be available to all businesses. The product announcement might be just one of many marketing-related revelations at today's Facebook Marketing Conference (fMC), which is being held at the American Museum of Natural History in New York City.
Following are screengrabs from three brand Timelines.
Coke's first Timelines post, backdated to 1886:
Zachary Rodgers contributed.
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
September 9, 2015
12pm ET/9am PT
September 16, 2015
12pm ET/9am PT
September 23, 2015
12pm ET/ 9am PT