Home  › Social › Social Media
coke-timelines-screeshot

Facebook Updates Pages, Allowing Brands to Have a History

  |  February 29, 2012   |  Comments

Coke, Walmart, Hyundai, and others are launch partners.

Facebook debuted Timelines for brands this morning. In a testament to widespread obsession with the site, the announcement was even plugged on the Today Show. The NBC program was one of a slew of notable launch partners to get the new brand pages, which look and function like the user Timelines that have been rolling out for weeks. Also premiering pages were Macy's, Hyundai, Coca-Cola, Lexus, Manchester United, Walmart, and New York Times.

The new Pages allow brands to tell their stories going back to their founders. For instance, Coke's Timeline begins at 1886. Shaun Quigley, a VP and digital director at ad agency Brunner, forecasted that particular feature in a ClickZ interview yesterday.

"One top Timeline consideration is that a brand's Facebook presence no longer must date to when it joined the site but can be represented with content populating its Timeline from throughout its history," Quigley said. "Brands, for example, can add an event for when they were introduced commercially, and literally tell the entire story of the brand. Also, from a pure look and feel perspective, brands have more visual power with timeline."

The Timelines will eventually be available to all businesses. The product announcement might be just one of many marketing-related revelations at today's Facebook Marketing Conference (fMC), which is being held at the American Museum of Natural History in New York City.

Following are screengrabs from three brand Timelines.

Coca-Cola:

coke-timelines-screeshot

 

Coke's first Timelines post, backdated to 1886: 

coke-2

 

Hyundai:

hyundai-fb-timeline

 

Walmart:

walmart-facebook-timeline

 

Zachary Rodgers contributed.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...