Home  › Social › Social Media
coke-timelines-screeshot

Facebook Updates Pages, Allowing Brands to Have a History

  |  February 29, 2012   |  Comments

Coke, Walmart, Hyundai, and others are launch partners.

Facebook debuted Timelines for brands this morning. In a testament to widespread obsession with the site, the announcement was even plugged on the Today Show. The NBC program was one of a slew of notable launch partners to get the new brand pages, which look and function like the user Timelines that have been rolling out for weeks. Also premiering pages were Macy's, Hyundai, Coca-Cola, Lexus, Manchester United, Walmart, and New York Times.

The new Pages allow brands to tell their stories going back to their founders. For instance, Coke's Timeline begins at 1886. Shaun Quigley, a VP and digital director at ad agency Brunner, forecasted that particular feature in a ClickZ interview yesterday.

"One top Timeline consideration is that a brand's Facebook presence no longer must date to when it joined the site but can be represented with content populating its Timeline from throughout its history," Quigley said. "Brands, for example, can add an event for when they were introduced commercially, and literally tell the entire story of the brand. Also, from a pure look and feel perspective, brands have more visual power with timeline."

The Timelines will eventually be available to all businesses. The product announcement might be just one of many marketing-related revelations at today's Facebook Marketing Conference (fMC), which is being held at the American Museum of Natural History in New York City.

Following are screengrabs from three brand Timelines.

Coca-Cola:

coke-timelines-screeshot

 

Coke's first Timelines post, backdated to 1886: 

coke-2

 

Hyundai:

hyundai-fb-timeline

 

Walmart:

walmart-facebook-timeline

 

Zachary Rodgers contributed.

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

WEBINARS

Jobs

    • Product Manager - Contract position
      Product Manager - Contract position (Wiley Publishing) - HobokenThis position can be located in either Hoboken, NJ or Indianapolis, IN. We are...
    • Manager of Online Advertising
      Manager of Online Advertising (Connections Education) - ColumbiaCompany Summary: Connections Education is a leading provider of high-quality, highly...
    • SEO Manager
      SEO Manager (Ziff Davis) - New YorkAre you an experienced digital marketer with enterprise level SEO experience that wakes up in the morning thinking...