Home  › Social › Social Media

Facebook Page Insights Goes Real-Time

  |  February 29, 2012   |  Comments

Company addresses concerns about long lag times for engagement data.

Facebook has an answer for marketers lamenting long lags in post engagement metrics. At its fMC event today in New York City, the digital giant said its Page Insights now includes real-time data. The latest Page Insights iteration will be available to all businesses in the next few weeks, the company said.

Give Facebook credit for being attentive to product problems. Misi McClelland, metrics and media director at Ignite Social Media, spoke with ClickZ Friday about Facebook Insights data being four days behind, or "like a month in marketing time," she added. That four-day lag was reflected on WhyIsFacebookInsightsNotWorking.com, a site built by Facebook analytics firm Page Lever. The goal of the site has been to "give everyone a simple site to see how far behind you should be," states the site.

Menlo Park, CA-based Facebook said the upgraded Insights are designed to let marketers promote the most engaging posts by pinning them in a new Pages feature. The company says the upgraded version should help brands attend to posted content that is performing poorly as well.

Meanwhile, it's been quite a day for Facebook's Marketing Solutions team. It also announced Timeline brand pages, enhanced premium ads, mobile ads, a new ads-based monetization product, and a deals marketing platform for SMBs.

What's more, an overflow crowd of several hundred marketers came to the American Museum of Natural History to see the unveilings. Reps from Procter & Gamble, Walmart, Pespi, and other Fortune 500 brands were on hand.

As one player was overheard quipping, "If someone dropped a bomb on [this place], a good chunk of the brand marketing community would be wiped out."

Kate Kaye contributed.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...