Home  › Social › Social Media

Facebook Page Insights Goes Real-Time

  |  February 29, 2012   |  Comments

Company addresses concerns about long lag times for engagement data.

Facebook has an answer for marketers lamenting long lags in post engagement metrics. At its fMC event today in New York City, the digital giant said its Page Insights now includes real-time data. The latest Page Insights iteration will be available to all businesses in the next few weeks, the company said.

Give Facebook credit for being attentive to product problems. Misi McClelland, metrics and media director at Ignite Social Media, spoke with ClickZ Friday about Facebook Insights data being four days behind, or "like a month in marketing time," she added. That four-day lag was reflected on WhyIsFacebookInsightsNotWorking.com, a site built by Facebook analytics firm Page Lever. The goal of the site has been to "give everyone a simple site to see how far behind you should be," states the site.

Menlo Park, CA-based Facebook said the upgraded Insights are designed to let marketers promote the most engaging posts by pinning them in a new Pages feature. The company says the upgraded version should help brands attend to posted content that is performing poorly as well.

Meanwhile, it's been quite a day for Facebook's Marketing Solutions team. It also announced Timeline brand pages, enhanced premium ads, mobile ads, a new ads-based monetization product, and a deals marketing platform for SMBs.

What's more, an overflow crowd of several hundred marketers came to the American Museum of Natural History to see the unveilings. Reps from Procter & Gamble, Walmart, Pespi, and other Fortune 500 brands were on hand.

As one player was overheard quipping, "If someone dropped a bomb on [this place], a good chunk of the brand marketing community would be wiped out."

Kate Kaye contributed.

Tags:

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...