Firm attempts to reassure users that privacy controls remain unchanged.
Google has gone ahead with the controversial changes to its privacy policies despite protests from consumers groups, regulators and politicians concerned the changes do not conform to data protection rules.
The firm first announced the changes in January and said it would help bring all data gathered on users from its different platforms, such as YouTube, Gmail and Blogger, into a single system, which it said will allow it to improve its services.
"Our privacy policies have always allowed us to combine information from different products with your account - effectively using your data to provide you with a better service," Google's director of privacy, product and engineering, Alma Whitten, said in a blog post confirming the changes have been implemented.
Whitten acknowledged, though, that there has been "chatter and confusion" around the changes, and as such sought to reassure users that despite the changes, the firm's privacy controls have not changed.
"The new policy doesn't change any existing privacy settings or how any personal information is shared outside of Google. We aren't collecting any new or additional information about users," she added.
"We won't be selling your personal data. And we will continue to employ industry-leading security to keep your information safe."
Despite this, Google's decision to push through with the changes comes just two days after French data protection regulators, leading the pan-European Article 29 Working Party's investigation on the proposals, declared them illegal and asked the company to postpones the changes.
This article was originally published on V3.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.