Viviane Reding concerned by search giant's policy changes
Google has been warned against "sneaking" privacy away from citizens in a strong rebuke from European Justice Commissioner Viviane Reding as the debate around its new privacy policies rumbles on.
Speaking to The Guardian, Reding said that the firm could not expect to get away with ignoring European data protection laws, and that the rights of citizens had to come first.
"Any company which wants to utilise the European market of 500 million citizens - which we've made borderless, a golden opportunity - then the European rules apply," she said.
"Citizens should have the possibility of buying into more extensive use of their data - but that should be their freedom to choose, not done by a sneaking way of taking the freedom away from the citizens".
The strong stance comes as Google faces widespread criticism for the introduction of its new privacy policies, first announced in January. They were recently branded unlawful by French data protection regulators working on behalf of the pan-European Article 29 Working Party.
However, Google has dismissed these criticisms. A spokesperson for the company claiming that its new policies adhere to all the necessary legislation.
"It provides all the information required in Articles 10 & 11 of the directive, plus much additional information, and it follows the guidelines published by the Article 29 Working Party in 2004."
Many users are still unhappy with the changes, though, with privacy advocate Alex Hanff taking the firm to a small claims court for £400 over the changes to help cover the cost of moving from the Android smartphone platform to another operating system.
This article was originally published on V3.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.