Crispin Porter + Bogusky wins Applebee's; Pereira & O'Dell nabs Henkel.
Crispin Porter + Bogusky wins Applebee's. "They offer exactly what we're looking for: a business partner that values innovative ideas and bold execution," said Becky Johnson, Applebee's senior vice president, marketing and culinary. McCann Erickson New York previously had the assignment.
Pereira & O'Dell nabs Henkel account. The agency of record assignment includes CPG brands Purex, Renuzit, and Soft Scrub. P&O will provide digital, mobile, social, TV, print, and out of home.
Initiative's Global CEO to step down. Richard Beaven will stay on as chairman until year's end. He is succeeded by Jim Hytner, who leads sister agency Universal McCann in Europe and Asia. Plus: Initiative's North America chief, Tim Spengler, was named CEO at Magnaglobal.
Clickable hires up. Newly filled posts at marketing and data platform include Dave Fall as chief operating officer, David Smith as chief revenue officer, Sanjay Gupta as senior director of engineering, and Brian Tucker as VP of agency sales.
Brightwave names Jessica Johnston as creative director. At BrightWave, an email marketing focused digital agency, she is responsible for the direction of the creative product and working with clients. She comes from BKV.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT