A defeated bill is still serving as a rallying cry online for the Massachusetts Senate hopeful.
The Blunt Amendment was voted down by the U.S. Senate yesterday, but the controversial measure is still serving as a rallying cry for Elizabeth Warren, who hopes to unseat Senator Scott Brown in Massachusetts. The bill would have allowed companies to deny insurance coverage to employees for contraception based on moral or religious reasons.
Searches today related to Warren, Brown, and the Blunt Amendment - sponsored by Republican Senator Roy Blunt - turn up ads for Warren. "Stop the Blunt Amendment... Join Elizabeth Warren's fight for women's health."
The Senate fight over the bill may be over, but the Warren campaign is banking on the issue, which pits concerns about religious freedom against women's healthcare, in order to generate support for the candidate. Warren has gained national popularity in recent years as a crusader for Wall Street reform. Her campaign to beat Brown, who stunned the political establishment by winning Ted Kennedy's long-held seat, is among the most closely watched of the 2012 congressional races.
The Kennedy name also became a political football in the Blunt battle. On Twitter a few days ago Warren declared, "Tell Scott Brown: respect the Kennedy family's wishes and stop invoking Ted Kennedy's name." The post linked to a petition on her site detailing a letter sent by Patrick Kennedy, Ted's son, to Brown.
"Providing health care to every American was the work of my father’s life," noted Kennedy in the letter cited on Warren's website. "The Blunt Amendment you are supporting is an attack on that cause… I ask that, moving forward, you do not confuse my father's positions with your own." Brown purported that the late Kennedy would have taken his same stance in support of the Blunt amendment.
The petition on the Warren campaign site suggested, "We ask that you respect the Kennedy family's wishes and stop invoking Senator Kennedy's name."
Warren also posted her radio ad opposing the Blunt amendment on her YouTube channel. The ad asks supporters to "stand with" her by visiting her website.
Brown's campaign does not appear to be as focused on the issue online as the Warren camp is as a means of generating donations and signups. The senator did, however, link to his February 17 Boston Herald op-ed about the topic on Facebook.
Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.
Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.