SingTel to Buy Ad Network Amobee
$321 million deal is Asia telco's first step into mobile marketing.
$321 million deal is Asia telco's first step into mobile marketing.
Singapore Telecommunications will buy Amobee, a U.S. mobile ad network, for approximately $321 million. The deal is a first step into mobile marketing for SingTel, which offers wireless service to 434 million customers in Asia and Africa.
“The mobile advertising market is nascent and has significant potential for mobile operators, who are able to provide differentiated solutions across smart phones and feature phones, giving brands a better return on their marketing spend,” Allen Lew, CEO of SingTel’s Group Digital Life unit, said in a statement.
Amobee, founded in 2005, is based in Redwood City, CA. The management team including CEO Trevor Healy will continue to run the company from that location, the companies said. In 2010 it bought London-based mobile firm Ring Ring Media.
In addition to standard mobile ad representation and sales, Amobee offers retail and point-of-sale solutions using QR codes, Bluetooth, and near-field communication (NFC) technologies. In a recent campaign for travel app HotelTonight, Amobee integrated NFC downloads with out of home placements.
Lew continued, “This expansion into the mobile marketing industry is part of our strategy to increase our share of the digital consumer wallet and will allow us to shape the digital ecosystem.”
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceProgrammatic is yet to fully mature in Asia, but it has seen significant advancements over the past few years, and advertisers need to be ready. Read ...
View articleLast September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering. Read...
View articleExperts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement o...
View articleAs social messaging continues to grow, what are the differences between the West and the East, and can one learn from the other? Read More...
View articleAs the rise of mobile, social and e-commerce converge, Asia is a leading center for creating powerful new platforms for consumer engagement. Read More...
View articleAPAC is well placed to be a market leader for programmatic buying, so what is holding advertisers in the region back from embracing it? Read More...
View articleSamsung is set to shut down its Wallet feature to make room for Samsung Pay, a rival for mobile payment services like Apple Pay and Google Wallet. Rea...
View articleA 3-D ice cube sculpting campaign for Japan's whisky lovers reflects an increasingly creative digital mindset across the region. Read More...
View article