Groupon and LivingSocial create customers that at least intend to repeat their patronage, according to new research from ForeSee.
According to ForeSee, 29 percent of those customers are new. Of those customers, 17 percent knew of the retailer but hadn't purchased from it before buying a voucher, and 12 percent had never heard of the company before buying its deal.
At the same time, 91 percent of daily deals purchasers surveyed either had returned to the local business after taking advantage of its special offer or at least planned to, according to ForeSee. Of that total, 44 percent had already made a follow-up visit while 47 percent said they were looking to do so in the future. A similar total - 90 percent - stated they had redeemed a voucher in the prior three months.
Deals Subscribers Dip While Groupon Dominates
ForeSee pulled the numbers during November and December, polling 10,000 online visitors with its indexing system. The Ann Arbor, MI-based company's study had other intriguing news for the likes of Groupon, LivingSocial, and Woot.
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Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
March 19, 2014