It marks the first national coupons-based effort on the geo-social app.
About 11 months after Walgreens became the first national advertiser on Foursquare, the retailer is running the first nationwide coupon on the mobile app.
According to a prepared release from the firms this morning, the initial coupon offers 50 percent off Arizona Ice Tea in a can. The coupons, limited one per customer, are available through March 10.
Walgreens patrons who record Foursquare check-ins at the brand's 8,000-plus stores via their iPhone, Android, or BlackBerry smartphones get a scannable digital code that's immediately redeemable in the store.
"We're using mobile technology and social media to better engage Walgreens customers, to give them convenient channels to interact with us and to deliver products, services and savings they truly value, " said Sona Chawla, Walgreens president of e-commerce, in a prepared statement.
Eric Friedman, director of Foursquare business development, said in the release, "Walgreens has been an innovative partner on the foursquare platform and this is a perfect opportunity to test our new functionality."
During late March 2011, Walgreens awarded Foursquare check-ins with 15 percent off eligible items and 20 percent off Walgreens-branded products. The new campaign is similar, but combines check-ins with coupon redemptions. It will enable the stores to track the geo-social campaign from a more traditional, point-of-sale view with scannable codes.
Walgreens' mobile couponing effort - not on Foursquare - over the holidays helped encourage 500,000 downloads of its mobile app, according to the retailer. The brand is increasingly targeting on-the-go consumers, running mobile ads that push its app downloads via content sites like Huffington Post in recent weeks.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014
September 23, 2014