Home  › Social › Social Media

MDC Adds Commerce-Oriented Dotbox to Family

  |  March 6, 2012   |  Comments

Dotbox combines traditional e-commerce with social tools.

MDC Partners said yesterday that it has acquired a majority interest in dotbox, a social commerce platform and services provider serving fashion and retail brands.

Dotbox CEO Ashley John Heather helmed a series of startups designed to do what he calls "making life buyable," that is, letting consumers make note of and even instantly buy products that catch their eye while they're web surfing, using mobile devices, watching TV or walking around.

"Catalog-based shopping is dull, the entertainment value has been lost," Heather says. "We bring brands…social commerce thinking and show them how to use technology, whether web-based, mobile or in-store, to help consumers have the shopping experience be more entertaining."

Dotbox's 4CsX platform combines traditional e-commerce features with social media tools, content publishing, and cross-channel engagement.

The company handles all digital media for makeup marketer LauraGeller.com, including its Facebook shopping tab, email marketing, offers, the website and blog. Heather says the company's business has experienced triple-digit growth in the last two years.

Luxury jeweler Harry Winston uses the Crossroads Platform to let web shoppers book in-store appointments. The customer's web activity is shared in advance with the in-store representative so that he or she can present the most attractive products.

Clients of dotbox include 1-800-FLOWERS, for whom it helped execute a "Love Coach" Facebook app last year.

Toronto-based MDC partners, a holding and investment company, has been a regular agency-shopper, sometimes combining properties to extend its geographical reach. In 2010, it purchased Capital C Communications and 72 And Sunny while merging Canada-based Zig with U.S. agency Crispin Porter Bogusky. (CP+B star Alex Bogusky left MDC in July of that year.)

Heather hopes MDC will help dotbox grow and also connect it with other agencies in the family. To date, dotbox has not worked with other MDC agencies, but he said they are in discussions.

"So far, we've worked directly with brands. With MDC, we hope to partner with other agencies that don't have a specific focus on commerce," Heather says. "We provide MDC a firm focused on multi-channel commerce, and we can also take some of the skill sets of the other companies to our clients, like public relations, advertising and media buying."

Heather and co-founder and CMO Zo Bjorgvinsson plan to remain with the company.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Susan Kuchinskas

Susan Kuchinskas has covered interactive advertising since its invention. The former staff writer for Adweek, Business 2.0, and M-Business covers technology, business and culture from Berkeley, CA.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...
    • Assistant Product Listing Ads (PLA) Manager
      Assistant Product Listing Ads (PLA) Manager (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for an Assistant Product Listing Ads (PLA...