WPP Rolls ZAAZ Into Possible Worldwide
ZAAZ founder Shane Atchison named Possible's CEO.
ZAAZ founder Shane Atchison named Possible's CEO.
WPP will roll ZAAZ, an agency specializing in digital analytics and performance marketing, into Possible Worldwide, a digital creative shop.
ZAAZ CEO Shane Atchison has been named CEO of the combined organization. Seattle-based ZAAZ will remain a stand-alone brand, according to WPP.
“Shane will bring his energy and client focus to the task of developing Possible Worldwide into an even stronger global network,” WPP Digital CEO Mark Read said in a prepared statement.
Trevor Kaufman, Possible CEO, will become the agency’s chairman.
Possible employs 900 professionals; ZAAZ has 300 with offices in Seattle, Portland, Chicago, and Helsinki.
“This is very much a case where the relationship between Possible and ZAAZ will be greater than the sum of its parts,” Atchison said.
In February 2011, WPP combined four digital agencies under Possible Worldwide brand. The digital agency’s clients have included General Mills, P&G, Microsoft’s Xbox, and Target.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceHaving grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating tec...
View articleNew cross-platform campaign ratings system was developed with WPP. Read More...
View article