WPP Rolls ZAAZ Into Possible Worldwide

  |  March 7, 2012   |  Comments

ZAAZ founder Shane Atchison named Possible's CEO.

WPP will roll ZAAZ, an agency specializing in digital analytics and performance marketing, into Possible Worldwide, a digital creative shop.

ZAAZ CEO Shane Atchison has been named CEO of the combined organization. Seattle-based ZAAZ will remain a stand-alone brand, according to WPP.

"Shane will bring his energy and client focus to the task of developing Possible Worldwide into an even stronger global network," WPP Digital CEO Mark Read said in a prepared statement.

Trevor Kaufman, Possible CEO, will become the agency's chairman.

Possible employs 900 professionals; ZAAZ has 300 with offices in Seattle, Portland, Chicago, and Helsinki.

"This is very much a case where the relationship between Possible and ZAAZ will be greater than the sum of its parts," Atchison said.

In February 2011, WPP combined four digital agencies under Possible Worldwide brand. The digital agency's clients have included General Mills, P&G, Microsoft's Xbox, and Target.

Tags:

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

ClickZ News Staff

Articles written by ClickZ's news staff.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Analytics newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs