gingrich-antiromney-timeline-gayrights2

First Facebook Timeline Attack From Gingrich Shows Gay Pride Flyer

  |  March 7, 2012   |  Comments

Anti-Romney Timeline appears to be the first political attack to use Facebook's timeline for pages.

Could the attack microsite be migrating to Facebook? An anti-Mitt Romney Facebook Timeline appears to be the first political attack timeline created on Facebook. Facebook recently made its Timeline available to brands and other page owners, and the Newt Gingrich camp - also the first of the Republican presidential hopefuls to launch a timeline - is taking advantage, going back in time to spotlight events and statements made throughout Romney's political career deemed negative by Gingrich.

"This is the natural progression of politics. Contrast campaigning has officially infiltrated social media," said Vincent Harris, digital consultant for the Gingrich campaign.

gingrich-winsgeorgia3One item in particular stands out on the RomneyRecord page, which allows owners to increase the size of posts they want to make more prominent. The 2002 timeline post encompasses the width of the page, and displays a bright pink flyer wishing people "A Great Pride Weekend."

"The campaign picked multiple angles that highlight Governor Romney’s liberal record,” said Harris.

The flyer was evidently distributed during the 2002 Massachusetts gubernatorial election, which Romney won. The text posted by the Gingrich campaign above the image reads simply, "Supporting equal rights for all!" The flyer states, "All citizens deserve equal rights regardless of their sexual preference," however, it makes no reference to same sex marriage, which Romney currently opposes.

gingrich-antiromney-timeline-gayrights2

Many items featured on the RomneyRecord Timeline - which has around 150 likes - read like the Democratic Party playbook for battling the candidate. For instance, Romney's argument that "Corporations are People" - a phrase repeated by liberals and Democrats, including in a Democratic National Committee web video - is mentioned. An often truncated comment Romney made about being able to "fire" insurance companies is also there: "I like being able to fire people."

Off the heels of a lone Super Tuesday win in his home state of Georgia yesterday, Gingrich is hoping to collect donations through a Money Bomb fundraising effort today. The fundraiser is supported with display and YouTube video overlay ads that declare, "Newt wins Georgia - Keep the momentum going." The ads link to a donation page that encourages people to share it on Facebook and Twitter.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter. Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Business Intelligence and Reporting Analyst
      Business Intelligence and Reporting Analyst (Stansberry and Associates) - BaltimoreStansberry and Associates is seeking a driven individual to fill...
    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...