Home  › Media › Mobile
The new Apple iPad

Apple's Updated iPad Hits Right Notes With Analysts

  |  March 8, 2012   |  Comments

Company adds Retina display and 4G connectivity to tablet

Apple has delivered details on the next version of its iPad tablet device.

The company said that the new iPad would include support for 4G LTE connectivity along with a number of key hardware updates.

Users can expect to see a significant upgrade in image quality from the introduction of the Retina display to the iPad line. First introduced in the iPhone 4, the Retina display on the new model offers ultra-high resolution of 2048x1536 at 264 pixels per inch. Additionally, the device will offer a 5-megapixel camera, 1080p HD video and will be powered by Apple's new A5 processor.

Among the software updates are the addition of voice dictation and updates to the Camera, iPhoto and iTunes applications.

The company said that the new iPad, set to launch on 16 March in the US and UK, will range in cost from $499 for a 16GB Wi-Fi only device to the $829 64GB 4G-equipped tablet.

Vinita Jakhanwal, senior manager for small and medium displays at analyst firm IHS noted that the company's recent decision to partner with manufacturing firms could help to keep profit margins up in spite of an expected increase in hardware costs.

"Apple is likely to incur a significant price premium for using the higher-resolution display in the new iPad," Jakhanwal noted.

"However, manufacturers are expected to grant discounts, especially because Apple, in all likelihood, has made investments in display makers like LG, Sharp and Toshiba Mobile Display."

The release builds on what has thus far been a tablet market dominated by Apple.

Gartner research vice president Carolina Milanesi told ClickZ sister site V3 that the hardware updates, combined with Apple's already strong software and service bundles, should allow the iPad to maintain its solid hold on the market.

"Other vendors will struggle to match [the] price with similar features," Milanesi explained.

"Consumers with first gen iPad will certainly have enough reasons to upgrade to and second gen owners with no income limitations will also upgrade and hand down their current device."

While analysts were for the most part enthusiastic on the update, some industry pundits were underwhelmed by the new iPad.

Fred Huet, managing director of Greenwich Consulting, said that Apple had failed to address many of the challenges presented by competitors in the cloud service space.

"While the iCloud is a good offering, further functionality is needed in order to up Apple's game against the likes of Google and Amazon," Huet explained. "The fact that iTunes in the cloud now supports movies is a step in the right direction."

This article was originally published on V3.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Shaun Nichols

Shaun Nichols is the US correspondent for V3.co.uk. He has been with the company since 2006, originally joining as a news intern at the site's San Francisco offices.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Resources

Jobs

    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...
    • Senior Paid Search & Advertising Manager
      Senior Paid Search & Advertising Manager (Smarty Had A Party) - St. LouisCompany Description: A warm, loving, [slightly wacky] startup, we view...