Home  › Media › Mobile
The new Apple iPad

Apple's Updated iPad Hits Right Notes With Analysts

  |  March 8, 2012   |  Comments

Company adds Retina display and 4G connectivity to tablet

Apple has delivered details on the next version of its iPad tablet device.

The company said that the new iPad would include support for 4G LTE connectivity along with a number of key hardware updates.

Users can expect to see a significant upgrade in image quality from the introduction of the Retina display to the iPad line. First introduced in the iPhone 4, the Retina display on the new model offers ultra-high resolution of 2048x1536 at 264 pixels per inch. Additionally, the device will offer a 5-megapixel camera, 1080p HD video and will be powered by Apple's new A5 processor.

Among the software updates are the addition of voice dictation and updates to the Camera, iPhoto and iTunes applications.

The company said that the new iPad, set to launch on 16 March in the US and UK, will range in cost from $499 for a 16GB Wi-Fi only device to the $829 64GB 4G-equipped tablet.

Vinita Jakhanwal, senior manager for small and medium displays at analyst firm IHS noted that the company's recent decision to partner with manufacturing firms could help to keep profit margins up in spite of an expected increase in hardware costs.

"Apple is likely to incur a significant price premium for using the higher-resolution display in the new iPad," Jakhanwal noted.

"However, manufacturers are expected to grant discounts, especially because Apple, in all likelihood, has made investments in display makers like LG, Sharp and Toshiba Mobile Display."

The release builds on what has thus far been a tablet market dominated by Apple.

Gartner research vice president Carolina Milanesi told ClickZ sister site V3 that the hardware updates, combined with Apple's already strong software and service bundles, should allow the iPad to maintain its solid hold on the market.

"Other vendors will struggle to match [the] price with similar features," Milanesi explained.

"Consumers with first gen iPad will certainly have enough reasons to upgrade to and second gen owners with no income limitations will also upgrade and hand down their current device."

While analysts were for the most part enthusiastic on the update, some industry pundits were underwhelmed by the new iPad.

Fred Huet, managing director of Greenwich Consulting, said that Apple had failed to address many of the challenges presented by competitors in the cloud service space.

"While the iCloud is a good offering, further functionality is needed in order to up Apple's game against the likes of Google and Amazon," Huet explained. "The fact that iTunes in the cloud now supports movies is a step in the right direction."

This article was originally published on V3.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Shaun Nichols

Shaun Nichols is the US correspondent for V3.co.uk. He has been with the company since 2006, originally joining as a news intern at the site's San Francisco offices.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Technical Business Analyst
      Technical Business Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Technical Business Analyst to our expanding team...