Home  › Media › Mobile
The new Apple iPad

Apple's Updated iPad Hits Right Notes With Analysts

  |  March 8, 2012   |  Comments

Company adds Retina display and 4G connectivity to tablet

Apple has delivered details on the next version of its iPad tablet device.

The company said that the new iPad would include support for 4G LTE connectivity along with a number of key hardware updates.

Users can expect to see a significant upgrade in image quality from the introduction of the Retina display to the iPad line. First introduced in the iPhone 4, the Retina display on the new model offers ultra-high resolution of 2048x1536 at 264 pixels per inch. Additionally, the device will offer a 5-megapixel camera, 1080p HD video and will be powered by Apple's new A5 processor.

Among the software updates are the addition of voice dictation and updates to the Camera, iPhoto and iTunes applications.

The company said that the new iPad, set to launch on 16 March in the US and UK, will range in cost from $499 for a 16GB Wi-Fi only device to the $829 64GB 4G-equipped tablet.

Vinita Jakhanwal, senior manager for small and medium displays at analyst firm IHS noted that the company's recent decision to partner with manufacturing firms could help to keep profit margins up in spite of an expected increase in hardware costs.

"Apple is likely to incur a significant price premium for using the higher-resolution display in the new iPad," Jakhanwal noted.

"However, manufacturers are expected to grant discounts, especially because Apple, in all likelihood, has made investments in display makers like LG, Sharp and Toshiba Mobile Display."

The release builds on what has thus far been a tablet market dominated by Apple.

Gartner research vice president Carolina Milanesi told ClickZ sister site V3 that the hardware updates, combined with Apple's already strong software and service bundles, should allow the iPad to maintain its solid hold on the market.

"Other vendors will struggle to match [the] price with similar features," Milanesi explained.

"Consumers with first gen iPad will certainly have enough reasons to upgrade to and second gen owners with no income limitations will also upgrade and hand down their current device."

While analysts were for the most part enthusiastic on the update, some industry pundits were underwhelmed by the new iPad.

Fred Huet, managing director of Greenwich Consulting, said that Apple had failed to address many of the challenges presented by competitors in the cloud service space.

"While the iCloud is a good offering, further functionality is needed in order to up Apple's game against the likes of Google and Amazon," Huet explained. "The fact that iTunes in the cloud now supports movies is a step in the right direction."

This article was originally published on V3.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ClickZ Live San Francisco Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!


Shaun Nichols

Shaun Nichols is the US correspondent for V3.co.uk. He has been with the company since 2006, originally joining as a news intern at the site's San Francisco offices.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!



Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.




    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...
    • Paid Search Account Manager
      Paid Search Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring an experienced Paid Search Account Manager to...