Execs & Accounts: McCann NY, Fab.com, Buddy Media

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McCann NY builds a "trail view" site for Nature's Valley. The initiative, inspired by Google Street View, features 360-degree images of 58 hiking trails in U.S. national parks. The New York Times has more details. Or visit the site: Nature Valley Trail View.

Fab.com names a CMO. Scott Ballantyne was previously chief marketing officer at Vonage and has known Fab CEO Jason Goldberg for 10 years. The design-focused online retailer and social commerce experimenter has surpassed 2.5 million members since its launch nine months ago. Read ClickZ's January profile.

Buddy Media hires Susan Ledger as president. Ledger joins the New York-based social marketing vendor after seven years with Salesforce.com, where she led vertical industry sales.

MomentFeed nabs a former Facebook sales director. Rob Lissner joins the location-based marketing company as special advisor to CEO Rob Reed. Lissner was Facebook's first Los Angeles-based salesperson in 2006.